Copywriter
Kin is the home insurance company For Every New Normal. Because of our proprietary technology and direct-to-consumer model, we provide affordable pricing without compromising coverage, even in areas most impacted by climate change. We’re proud to offer fully digital homeowners insurance with an elegant user experience, accurate pricing, and fast, high-quality claims service.
We are also proud to be recognized as Built In’s 2021 Best Midsize Companies to Work For in Chicago and Forbes 2021 Best Startup Employers in America. We are growing super fast, and we need forward-thinking, inspired game-changers like you to help lead the way.
So, what’s the role?
At Kin, Copywriters are storytellers with a penchant for conceptual thinking and inspiring rhetoric. You’ll report to our Director of Brand Marketing and collaborate with Designers to develop and execute ideas that elevate our messaging, design, and art direction. The ideal candidate is an avid researcher and excellent writer who can transform business knowledge, data, and consumer insights into a compelling, immersive experience that delivers results. You will be responsible for supporting our brand and communication program across all channels: website, email, ads, social, video, print, press, and more. You will play a vital role in shaping Kin’s brand voice and cultivating trust with our growing audience.
A day in the life could include:
- Writing compelling copy – including articles, ads, video scripts, presentations, and other marketing and promotional materials – that will easily be received by customers across channels: website, email, social, print, and more.
- Delivering conceptual and copywriting work that is consistently aligned with the brand and brings the strategy to life in unexpected ways.
- Collaborating with insurance, product, legal, and design teams and subject matter experts to build business knowledge, understand the category, and determine copy requirements.
- Conducting research to determine which selling features should be promoted.
- Editing or rewriting the existing copy as necessary, and submitting copy for approval by the supervisor.
- Reviewing and approving material for standards regarding order, clarity, accuracy, conciseness, style, grammar, and terminology.
I’ve got the skills… but do I have the necessary ones?
- A strong portfolio of work that demonstrates an innate ability to embody brand voice.
- Minimum 4-5 years professional copywriting experience.
- Bachelor's degree in journalism, English, creative writing, communications, or related discipline.
- Expert understanding of the components of relevance: right message, right place, right time.
- Previous experience writing video scripts, social media copy, and product copy.
- Ability to support your ideas visually with type and design that work together seamlessly.
- Excellent writing, editing, researching, and proofing skills with a diligent eye for detail, language, flow, and grammar.
- Ability to prioritize and work on multiple projects from concept to finish.
- Ability to thrive in a fast-paced, collaborative environment with short turnaround times.
Bonus Points:
- Fintech, tech, or insurance experience a plus.
- Familiarity with SEO copywriting a plus.
- Familiarity with Figma a plus.
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Remote/Hybrid Work Environment
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- Onsite gym membership - when we return to the office (Chicago office only)
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.