Copywriter at Everspring

| Chicago
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Copywriter

Join some of the world’s best problem-solvers, pioneers, and out-of-the-box thinkers at Everspring, where we partner with leading universities to create a new standard of excellence in online education. Our innovative instructional and program design teams create compelling differentiators in all of our curriculum to provide students a dynamic and high-touch learning experience. Their efforts—combined with those of our other service line teams (Marketing, Admissions, Student Success and Technology Platforms) —help shape the culture of our entire company while powering our university partners’ success. We are not a typical online education company, and Everspring’s unique approach influences everything we do in marketing.

Position:

Our Marketing team is the voice of our university partner online programs. This is a team of visual thinkers, creative collaborators, storytellers and scrappy problem-solvers, each of whom is a champion for our partners and their students. We’re a passionate, high-performing team that delivers impactful and interesting educational products and services to our customers.

The mid­level copywriter will be responsible for developing marketing and editorial content that supports new and existing brand efforts, including blog posts, direct mailers, email campaigns, microsites and landing pages, admissions documents, social media content, posters, print and digital advertising campaigns, and sales presentations for our university partners. We’re looking for someone who thrives in a fast-paced environment, with the ability to meet tight deadlines and pivot seamlessly between partners and project types. Plus, this individual should be able to proactively collaborate with all project stakeholders, taking initiative to start conversations, explore concepts and gather facts as needed to execute on-target end products.

This role will report to the senior copywriter and will partner with other members of the creative and larger marketing team. Candidates for this role should have at least 2-3 years of professional marketing and copywriting experience, with proven command of long and short-form copy, preferably with a focus on creating business-to-consumer content.

This role is located in Chicago, IL.

Responsibilities:

  • Develop effective copy that aligns with marketing strategy to support lead generation, nurturing and conversion across marketing mediums (website, emails, advertorial, campaigns, admissions support materials, blog articles, social channels, etc.)
  • Establish understanding of Everspring university partners and their respective programs, markets, target customers and competitive advantages
  • Maintain a consistent track record of developing copy that is well received by clients
  • Help update and maintain brand style guides, tone and positioning
  • Propose, create and implement new projects that help improve funnel conversion rates
  • Become proficient in project management software and take ownership of status updates on all assigned projects
  • Perform other duties, as assigned

Requirements:

  • Bachelor’s degree in Marketing, Communications, English or related field
  • At least 2-3 years professional experience in copywriting and content creation
  • Excellent written and verbal communication skills
  • Comfortable delivering internal and client presentations
  • Proficiency in AP Style
  • Advanced copywriting and editing capabilities
  • Must have strong attention to detail, including consistency in style and tone across brands
  • Demonstrate personal initiative and the ability to self-start upcoming projects
  • Work collaboratively with interdisciplinary teams, including those in content development, design, acquisitions, learning and instructional design, admissions, client engagement and technology
  • Ability to interpret feedback from partners, quality assurance analysts and marketing peers and execute accordingly, providing thoughtful deliverables that are on-target with project goals
  • Demonstrate a strong portfolio that provides effective, brand aligned copywriting across multiple mediums
  • Manage project timelines in a way that allows for necessary research and/or interviews before executing content development
  • Ability to manage multiple projects and meet tight deadlines, pivoting as needed in response to changing priorities
  • Strong time management skills and the ability to track your own schedule of deliverables

*Everspring is an Equal Opportunity Employer

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • InDesignDesign
    • PremiereDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

Experts at staying connected, our offices are in the Loop, steps from the river, public transit and the best food in the West Loop and River North.

An Insider's view of Everspring

What’s the vibe like in the office?

The vibe in the office is casual and collaborative. There is a lot of teamwork cross-functionally. You're exposed to a wide range of operations that don't only focus on your specific role, but the business as a whole. There are many opportunities to learn from your colleagues in marketing, learning design, and technology!

Aggie

Client Engagement Manager

What does your typical day look like?

What excites me about working in Admissions is that you never know what you're getting yourself into each day. I live for the challenging questions thrown at me and overcoming their obstacles or objections. At the end of the day, I'm honored to be a part of their journey...my goal is to leave them with an impression they'll never forget.

Jeffrey

Team Lead - Admissions Advisor

How has your career grown since starting at the company?

I have been given the opportunity to go from managing a few projects on a handful of technologies to managing the product strategy for over three dozen products with multiple projects running concurrently. Everspring has given me the opportunity to gain my stride by providing me the freedom to exercise my creativity and technology domain knowledge.

Abuzar

Director of Product Development

How do you collaborate with other teams in the company?

Growing up, my father always used to sit me down and talk to me about life. My biggest takeaway from those talks is that I should always surround myself with good people.
Good people are the most important asset an organization can have, and Everspring definitely has this asset. Our culture promotes creativity, collaboration and personal growth.

Michael

Admissions Advisor II

What are Everspring Perks + Benefits

Everspring Benefits Overview

We understand that our employees are our success. We are dynamic, curious, passionate and collaborative problem solvers who push the boundaries of innovation on a daily basis. Our growth is a direct result of their investment in us. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, a 401K plan, company-paid life insurance, work-life balance benefits and much more. We also know that our employees understand the spirit of Everspring better than anyone. We offer a generous referral bonus when employees help us identify the mix of talent, drive and personality that results in a successful hire.

Because our employees invest their talents and efforts in us, we strive to invest in them and their needs. We understand that time off is important, so we provide both paid company holidays and a generous PTO accrual policy, allowing our employees to take time off and recharge based on their unique, individual needs.
Wellness is an important part of our company culture, so we cover the majority of the cost for our in-building gym, allowing our employees easy access to fitness, wellness and peace of mind. We also participate in the annual Chase Corporate Challenge, allowing our employee community an opportunity to take part in collective fitness, fun and celebration.

In our downtown location on the Chicago River, our offices occupy the 22nd floor, offering our employees an expansive view of our beautiful city and a daily display of the beating heart of the Loop. And in our spacious, luxurious 30th floor coffee lounge, employees can take a midday beverage break, lead collaborative sessions at communal work tables or just get some heads down time on the regular.

Because we work hard, we play hard as well. Everspring offers a wealth of unique socialization outlets for its employees, ensuring that our dynamic, innovative culture is upheld through connection and camaraderie. Explore a few of the ways we stay connected:

- Culture committee dedicated to cross-company collaboration, education and community engagement
- Regular social events including game nights, happy hours, team and company outings, corporate races,
summer and holiday parties, and potlucks
- Endless coffee, soft drinks and sparkling water to suit anyone’s taste bud needs
- Casual and open office environment

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Everspring is an equal opportunity employer that is committed to and celebrates diversity and inclusion in the workplace.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
The confidential Employee Assistance Program can help you with things like stress, anxiety, depression, chemical dependency, relationship or legal issues. This is a free service to employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Starting in the 1st quarter of 2021, Everspring will provide employees with a 401(k) employer match. As a company, we'll be matching dollar-per-dollar up to 4% of an employee’s deferral into the 401
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We offer between 15 and 30 days of paid time off per year based on years of service.
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Happy Hours
Happy hours are hosted On occasion .
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
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