Director, Global Content

| Chicago

What We'll Bring

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring

Bachelor’s degree in marketing, communications, journalism or business

12+ years of professional content strategy experience, strong business acumen and marketing fundamentals

Experience developing and optimizing global content strategies that ensure a consistent expression of the brand and value proposition across businesses and markets

Strong background in corporate marketing and external communications, particularly global brand content strategy, B2B buyer research and journey mapping, and campaign development

Proven ability to influence across matrix organizations to accomplish goals

Experience developing myriad types of creative content in long and short form, including blogs, insight guides, infographics, web, video scripts and POVs to support B2B enterprise program and brand initiatives as well as corporate audience communications such as investors and public affairs

Global information solutions background is a plus

Ability to establish content measurement methods and make recommendations based on performance

Impact You'll Make

The Director, Global Content will be tasked with creating and governing cohesive plans for third-party and proprietary research, global solutions, enterprise narrative and brand content for the US and International regions.

Work with global marketing leadership, US and International executive stakeholders and product marketing to develop and execute coordinated enterprise content programs aligned with narrative messaging platform

Partner with content creators to develop tailored plans and assets that help to enhance brand perception, drive qualified leads, marketing influenced pipeline and revenue across international regions and business units

Engage with key stakeholders (marketing communications leads and subject matter experts across verticals, such as Consumer, Healthcare, Financial Services, Insurance, Government) to understand industry trends and ensure messages are incorporated into enterprise thought leadership content

Produce creative content in long and short form, including blogs, insight guides, infographics, video scripts, POVs, with the ability to make recommendations based on performance

Develop content asset testing and KPI tracking methods, adapting types and delivery based on findings

Establish consistent approach to buyer persona development and application across businesses, map content strategies to buyer journeys

Manage relationships with third-party research vendors

Coordinate with appropriate department experts to repurpose content for various channels based on campaign goals (social, web, events as needed)

Partner with cross-functional and international teams to make recommendations on content optimization

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SASLanguages
    • HadoopLanguages
    • TableauLanguages
    • AccessDatabases
    • HBaseDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • Microsoft ProjectManagement
    • TumblrCMS
    • HubSpotCRM
    • IntercomCRM
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • Campaign MonitorEmail
    • MailChimpEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • Oracle EloquaLead Gen

Location

555 W Adams St, Chicago, IL 60661

What are TransUnion Perks + Benefits

TransUnion Benefits Overview

At TransUnion, our associates are our greatest asset. However, we understand that work is only one part of our associates’ lives. We recognize the importance of providing a healthy balance between work and home because that’s really where being a force for good starts.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Start your day at TU by grabbing an Intelligentsia coffee or a tasty, hot breakfast from our onsite café. Head up to your workspace where you'll get down to business amidst the inspiring backdrop of beautiful downtown Chicago. Brainstorm onsite with team members in a variety of colorful huddle rooms or collaborate cross-functionally with our offices around the world via video conference, Skype or our intranet. Check things off your to-do list as you continually make progress on key business initiatives. Need a quick break? Challenge your colleagues to a game of ping-pong, pool, foosball, pop-a-shot or Mario Kart in one of our three onsite game rooms. Ready to hit the gym? We have one right downstairs complete with a personal trainer and a selection of free instructor-led fitness classes. Keep your energy up. Take a conference call at one of our walking or bicycle desks. Then attend the quarterly town hall to hear from the TU leadership team on progress in the current quarter and plans for the next. After a day of innovation, wind down in one of our massage chairs or join your colleagues at North Avenue for a game of league volleyball, sponsored by TU!

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