What We'll Bring

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring

Bachelor’s degree in marketing, communications, journalism or business

12+ years of professional content strategy experience, strong business acumen and marketing fundamentals

Experience developing and optimizing global content strategies that ensure a consistent expression of the brand and value proposition across businesses and markets

Strong background in corporate marketing and external communications, particularly global brand content strategy, B2B buyer research and journey mapping, and campaign development

Proven ability to influence across matrix organizations to accomplish goals

Experience developing myriad types of creative content in long and short form, including blogs, insight guides, infographics, web, video scripts and POVs to support B2B enterprise program and brand initiatives as well as corporate audience communications such as investors and public affairs

Global information solutions background is a plus

Ability to establish content measurement methods and make recommendations based on performance

Impact You'll Make

The Director, Global Content will be tasked with creating and governing cohesive plans for third-party and proprietary research, global solutions, enterprise narrative and brand content for the US and International regions.

Work with global marketing leadership, US and International executive stakeholders and product marketing to develop and execute coordinated enterprise content programs aligned with narrative messaging platform

Partner with content creators to develop tailored plans and assets that help to enhance brand perception, drive qualified leads, marketing influenced pipeline and revenue across international regions and business units

Engage with key stakeholders (marketing communications leads and subject matter experts across verticals, such as Consumer, Healthcare, Financial Services, Insurance, Government) to understand industry trends and ensure messages are incorporated into enterprise thought leadership content

Produce creative content in long and short form, including blogs, insight guides, infographics, video scripts, POVs, with the ability to make recommendations based on performance

Develop content asset testing and KPI tracking methods, adapting types and delivery based on findings

Establish consistent approach to buyer persona development and application across businesses, map content strategies to buyer journeys

Manage relationships with third-party research vendors

Coordinate with appropriate department experts to repurpose content for various channels based on campaign goals (social, web, events as needed)

Partner with cross-functional and international teams to make recommendations on content optimization