Manager, Content & Brand Development

Start a Rewarding Career with Alliant

Why Alliant?

We’re not a typical financial institution – we’re better. We’re an innovative, fun-loving, highly-engaged group of professionals that are committed to our company and the communities we do business in. We love to recognize and celebrate each other.

 

Over 90% of our employees say we are a great workplace that is focused on our mission, vision and the future of banking.

 

What will your day look like?

You will lead the team that brings the Alliant brand to life through content and visuals. The Manager will provide forward-thinking creative leadership; review and provide feedback on marketing pieces including emails, landing pages, display ads and more; ensure brand voice and tone are infused into all written content; manage agencies and vendors; review creative to ensure consistent look and feel; identify member and prospect challenges, and how they can be solved through content and design; build content roadmaps to address content and persona life cycle gaps; coordinate and manage creative projects including development of marketing and brand campaigns; work with Performance Marketing team to develop creative test plans based on performance; and ensure cohesive look, feel, voice and tone of all creative.

Responsibilities

Do you see yourself doing this?

  • Activate brand positioning through written content
  • Develop compelling angles and stories for marketing materials
  • Work with team to create written content for emails, videos, landing pages, display ads, search ads, social media posts and more
  • Optimize content based on performance, personas and journey maps
  • Work with Performance Marketing team to develop content for A/B and multivariate testing
  • Review written content to ensure cohesive voice and tone
  • Develop implementation plan for updating voice and tone across channels
  • Ensure consistent messaging across all channels
  • Identify member and prospect pain points, and develop content-oriented solutions
  • Guide development of creative concepts to bring Alliant brand positioning to life
  • Review emails, videos, landing pages, ads, and more to ensure consistent look and feel
  • Drive test-and-learn optimization plan for email, landing page, videos and ad design
  • Optimize design for every stage of the consumer/member journey and for Alliant’s personas
  • Review assets to ensure alignment between visual brand and voice/tone
  • Gather and provide feedback on creative assets
  • Drive ideas for brand campaigns
  • Evolve Alliant brand and strive for creative excellence
  • Ensure all creative accurately reflects Alliant brand positioning
  • Manage agencies and freelance writers
  • Develop roadmaps and project plans for creative projects to ensure assets are delivered on time
  • Develop creative briefs and communication plans
  • Act as main point of contact for all questions related to the voice/tone of the brand
  • Activate new brand positioning
  • Develop relationships with stakeholders across the organization
  • Deliver superior results through quality execution and best practice adaptation
  • Demonstrate courage, ability and agility to understand and address organizational transition in real-time; establish expectations for the unexpected
  • Translate strategic and operating plans into meaningful direction of projects, goals, priorities and activities; delivering on strategy through quality execution and best practice adaptation
  • Capture, analyze, and understand the internal environment, team dynamics, and talent capabilities to address organizational refinement, agility and growth
  • Champion Employee/Internal Customer Engagement, employee development and all cultural hallmarks through a strong leadership signature and a growing command of Alliant’s leadership competencies
  • Continually assess and provide discerning development, insightful coaching and talent utilization/optimization for direct reports
  • Apply High Performance Management practices in leading an engaged workforce in order to effectively leverage the full potential and talent of this function 
  • Provide a structural and consistent approach to ensure that individual development plans are in place, performance management is consistent, performance management process is respected and followed, and coaching and feedback are provided on a regular and dynamic basis.
  • Work with your direct reports and help seek out growth opportunities for your reports; continually challenge them to maximize their engagement and productivity
  • Help propagate messaging across the organization that fosters a broader knowledge of Marketing, promotes collaboration and influences constructive and positive change

Qualifications

What makes you a great fit?

You’ll be a great fit if in addition to the completion of a Bachelor’s degree in marketing or similar field, and you have:

  • 5+ years’ B2C digital marketing experience, including specific experience with content and/or brand marketing, required
  • Proven track record of concepting and implementing marketing and brand campaigns that drive customer growth and brand awareness
  • Proven experience creating content for websites and other digital channels
  • Experience translating strategic concepts into written and visual content
  • Proven experience with a CMS
  • Outstanding written and verbal communication skills
  • Experience working with data analysts to find trends and solve problems
  • Previous use of analytics tools like Google Analytics
  • Proven track record of solving problems with a team
  • Comfortable communicating with stakeholders at all levels of an organization
  • Desire to continually learn and improve approaches and methodologies
  • Highly effective organizational, collaborative and consultative skills
  • Strong problem-solving ability
  • Prior leadership experience, required

 

When you’re happy, we’re happy!

As a thank you for joining our team, you’ll benefit from:

  • Competitive medical, dental, and free vision benefits
  • Competitive compensation plan
  • Contributions towards gym memberships
  • Generous PTO and banking holidays off
Read Full Job Description

Technology we use

  • Engineering
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks

Location

1600 Golf Road, Rolling Meadows, IL 60008

What are Alliant Credit Union Perks + Benefits

Alliant Credit Union Benefits Overview

Alliant constantly works on improving its Employee Value Proposition. Our Human Capital Group team seeks ongoing employee feedback to continue to raise the bar on employee-focused benefits, making updates to the existing and adding new benefits every year.

Culture
Volunteer in local community
Alliant participates in local volunteer activities such as Fantasy Flight, Plane Pull, Feed My Starving Children & more. In addition, we offer 8 hours of paid volunteer time benefit for all employees.
Friends outside of work
Eat lunch together
Intracompany committees
Alliant has Employee Events & Community Engagement team, the ACU Foundation, Brand Journalism/Alliant Reporters team, on-site Toastmasters club & Women's Resource Group.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Diversity
Documented equal pay policy
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Alliant employees can contribute up to $2750 annually to their medical FSA and $5,000 to dependent care FSA.
Disability Insurance
Disability insurance covers 66.7% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Preventive services covered at 100%, Basic services covered at 80%; Major restorative services covered at 50%; Orthodontics covered at 50%
Vision Benefits
Alliant offers free vision benefits to its employees. The vision benefits plan covers 100% for annual eye exams after $10 copay and $150 for glasses and contact lenses annually.
Health Insurance Benefits
Our insurance policy covers up to 85% of out of pocket expenses.
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Pet Insurance
Our pet insurance policy covers up to 90% of out of pocket expenses.
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Alliant matches 100% of employee’s contribution up to 5% of salary
401(K) Matching
Alliant provides employees with a 401(k) matching plan managed by Fidelity. We match 100% of contributions up to 5% of an employee's annual gross pay.
Performance Bonus
In four out of the last five years, Alliant’s bonus payouts were above 100% with the 2018 bonus payout at 113%.
Match charitable contributions
The Alliant Credit Union Foundation also matches employee donations made to non-religious, non-political 501(c)(3) organizations up to a total of $200 per person per calendar year.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 6 weeks of parental leave for the primary caretaker. We also provide 2 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Alliant provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Employees who have been with the company for 12 months are eligible for up to 26 weeks of family medical leave.
Vacation & Time Off Benefits
Generous PTO
Our employees receive between 21 and 31 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Employees can withhold up to $265 per month pre-tax for transit expenses and up to $265 per month pre-tax for parking expenses.
Company Outings
Alliant hosts between 4 and 6 major employee events in a year, including the Annual Volleyball Tournament, annual summer party and employee appreciation day celebration.
Stocked Kitchen
Currently, Alliant offers free snacks, free hot beverages and bottled water during the day, free lunch/food events on occasion and bi-weekly free fruit.
Some Meals Provided
Parking
We offer employees A parking subsidy.
Fitness Subsidies
Alliant reimburses its employees up to $35 per month for gym, health and fitness services and activities.
Professional Development Benefits
Job Training & Conferences
Alliant offers employees professional development opportunities like Annual individual budget for training, onsite training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $5250 with a maximum total match of $5250.
Diversity Program
Lunch and learns
Alliant hosts lunch and learn and hour with the leader meetings once per quarter, giving our employees to hear from our executive and senior leadership teams.
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Alliant constantly works on improving its Employee Value Proposition. Currently, Alliant offers free snacks, free hot beverages and bottled water, free lunch/food events on occasion, personal concierge service, on-site package/mailing service, massage therapy, discounted ticket sales, car wash, dry cleaning, convenience store, vehicle maintenance, banking and a gym at our headquarters location.

Our company works hard to create a work environment that allows our employees to maintain a healthy work/life balance. We encourage our employees to take advantage of flexible hours and offer an option to work remotely. Alliant also offers a very generous PTO package, which starts new employees with 21 PTO days annualized in their first year of employment.

The well-being of our employees and their families translates to productivity and commitment to their jobs. That is why we constantly work on launching new benefits that will help them find the best medical care at the lowest cost and get the help they need with convenience and without unnecessary stress.

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