Marketing Content and Campaign Manager

| Chicago
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Job Summary

Aptitive is looking for a full-time experienced Marketing Content and Campaign Manager to work closely with the Head of Marketing to build and execute content strategies and marketing campaigns to support our growing practices and verticals.

This person must have the right balance of marketing strategy, technical aptitude, a proven ability to write compelling content, and experience with integrated campaigns that include; content, social media, SEO, events, digital display, and more.

What You’ll Do

Content Marketing: This person will own the content marketing process from collaborative ideation through execution and promotion. This will include: 

  • Collaborating with the Head of Marketing, verticals, and practices to develop a content strategy that aligns with our messaging, goals, partners, buyer personas, and campaigns
  • Developing a content calendar that aligns with content strategy and represents a healthy mix of our practices, verticals, partners, and new initiatives
  • Writing and editing search engine optimized (SEO) blogs, case studies, web content, eBooks, marketing communications, and more
  • Optimizing existing content by crosslinking to related content and external sources
  • Distributing and promoting existing content to the team and relevant tech partners
  • Managing the content library to ensure it’s easily found by the team

Campaign Management: The campaign management aspect of this role will build on the content marketing aspect by developing integrated campaigns to get the content in front of buyers at various stages in the buyer journey. This will include:

  • Collaborating with the Head of Marketing to develop campaign topics that align with messaging, goals, partners, buyer personas, and available content
  • Determining channels for outreach and promotion
  • Executing and managing channels, timelines, and budget
  • Monitoring the success and ROI of individual channels and campaigns

Our Ideal Candidate

General Attributes

  • A self-starter that will take the ball and run with it
  • Have a demonstrated ability to work autonomously and collaboratively depending on the situation
  • Flexible and willing to adapt as priorities change
  • Have the strong desire to make things better
  • A+ attitude to go above and beyond
  • Have the ability to think strategically and execute the right tactics
  • Have the commitment to high quality work (not a box checker)
  • Can work with subject matter experts throughout the organization with the ability to turn their knowledge into compelling stories, content, and campaigns

Requirements

  • Bachelor's degree or higher
  • 5-10 years of marketing experience. Preferably in the consulting or professional services
  • Proven ability to write compelling copy and tell a story to a target audience through long-form, short-form, social, and other types of content. (Writing samples and examples are a big plus)
  • Experience understanding and communicating with technically minded experts. Can turn their knowledge into content that speaks to business and technical audiences
  • Successful management of integrated campaigns from concept to reporting results
  • Has a general understanding of SEO and the ability to write search optimized content 
  • Experience in a small team environment
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ASP.NETFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • TableauFrameworks
    • PowerBIFrameworks
    • LookerFrameworks
    • QlikFrameworks
    • AttunityFrameworks
    • FivetranFrameworks
    • AloomaFrameworks
    • AWSFrameworks
    • AzureFrameworks
    • GCPFrameworks
    • SSISFrameworks
    • InformaticaFrameworks
    • TalendFrameworks
    • AlationFrameworks
    • Data RobotFrameworks
    • PaxataFrameworks
    • DB2Databases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • TeradataDatabases
    • SnowflakeDatabases
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • MailChimpEmail

Location

20 N. Wacker Drive Suite 4000, Chicago, IL 60606

An Insider's view of Aptitive

How would you describe the company’s work-life balance?

Work life balance is simple at Aptitive. Do what it takes to get the job done and do what you need to keep yourself happy and healthy. Work schedules allow the team the flexibility to do their work without sacrificing friends, family, or the things they love.

Bridgette

Director of Marketing

What kinds of technical challenges do you and your team face?

We work full end-to-end data solutions; everything from ingestion to advanced analytics! Great atmosphere for building your technical chops.

Greg

Managing Consultant III

What makes someone successful on your team?

The successful team members are generous with providing help and are genuine in their interactions and providing feedback. We celebrate each other's success large and small and are always there to pull each other up when needed.

Rachel

Senior Consultant II

What is your vision for the company?

We founded this company based on the idea that people are our greatest asset. You want talent? These people are incredibly smart, but they are also nice to work with and a ton of fun. That kind of talent is hard to find.

Paul

CEO

What are some things you learned at the company?

I've strengthened my skills in data warehousing and analytics, specifically Tableau. I've also learned how to work in smaller teams and balance internal work with my client facing work.

Gio

Associate Consultant II

What are Aptitive Perks + Benefits

Aptitive Benefits Overview

We bring you a career in technology consulting without the typical life trade-offs found in the industry.

Culture
Volunteer in local community
Pre-covid, we had quarterly volunteer events at Inspiration Corporation, hosting tech workshops. We also do other volunteer events throughout the year with organizations that our employees support.
Partners with Nonprofits
We have worked with organizations like Ruff Luck Dog Rescue, Inspiration Corporation, Blessings in a Backpack, The Greater Chicago Food Depository, and others to raise money for their causes.
Friends outside of work
Eat lunch together
Intracompany committees
Aptitive has a culture committee that helps plan events from company happy hours, +1 events, and other fun activities throughout the year.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Our dental plan covers 100% of premiums.
Vision Benefits
Our vision benefits plan covers 100% of premiums.
Health Insurance Benefits
Our health insurance policy covers 100% of premiums.
Onsite Gym
Team workouts
Aptitive's team fitness initiatives include Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Aptitive provides employees with a 401(k) matching plan. We match 100% of contributions up to 4% of an employee's annual gross pay. 401(k) matches are vested on day one.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Aptitive provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 5 years of working at the company.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Aptitive hosts quarterly company outings with your significant other or a +1. Examples: Rock Climbing, Brewery Tour, Top Golf, Cooking Class, Baseball game, etc.
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted Once per month.
Professional Development Benefits
Job Training & Conferences
Aptitive offers employees professional development opportunities and provides a $3,000 annual stipend for training and continuous learning.
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 mentoring for all employees.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
We cover 100% of expenses toward certifications in our industry.
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