Senior Content Manager, Product Marketing
Morningstar is committed to helping investors meet their financial goals. One way we accomplish this is by offering independent research and great products to the financial community. We believe that when the investor wins, we all win. Our Product Marketing team is critical to achieving this goal. We are looking for a Content Director who can cut through the industry jargon to articulate how Morningstar’s product suite and upcoming innovations benefit end investors and those that serve them. You’ll write content that is relevant, clear and meaningful. And you’ll empower various functions within marketing, service and business development to leverage messaging in their communications. This role reports to the head of solutions marketing.
Inaugurate an investor-centric product catalogue:
Develop compelling descriptions of key products within the context of Morningstar’s product portfolio, mission and competitive positioning. Create messaging maps specific to key segments and version to meet requirements of the web, RFPs, product factsheets, videos and other forms of communication.
Launch a product narrative that represents One Morningstar:
At Morningstar we consistently innovate and add offerings to our product suite. Our clients tell us it can be challenging to keep up. In this position you’ll have the opportunity to tackle this challenge by authoring a holistic product narrative that describes our offerings, future development priorities and innovations.
Be a trusted partner across Morningstar:
Empower functional partners by providing content that meets 80% of their product messaging requirements. Thus, ensuring consistency of messaging across channels and appropriate adherence to style guides and voice. Drive an audience-centric messaging approach within the organization, ensuring that content centered around investors and customer buying needs Collaborate with creative team to conceptualize engaging, vivid visuals and multimedia assets to complement stories
• Ability to master complex information and simplify it
• Previous product marketing, management or business development experience, a plus
• Minimum 7-10 years of writing experience
• Experience writing and editing for multimedia communications
• Solid knowledge of financial services investment landscape, a plus
• Degree in Journalism, English, Communications or related field
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