Senior Content Strategist (Remote)

| Chicago | Remote
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

The Content Strategist sits on the DX Design team and is charged ensuring the experience we create and design are grounded in a strategy that supports our clients’ business objectives and represent current best practices in digital communication. The Content Strategist can expect to work primarily in the digital medium inclusive of websites, email and social. Primary clients include Pharma/Healthcare brands.

The Strategist will report to the Director of Content Strategy, and work closely with a set of cross-functional teams (Design, UX, Strategy, SEO/SEM, front-end developers) to ensure the web property is optimized from a platform standpoint to host content and design elements in line with the client’s content goals and users personalized experience. The Strategist must have an aptitude to leverage and help plan all content elements, including copy, images, and interaction. When successfully executing, the Strategist will not only optimize the content strategy of the web in a measurable and operational way, but will work across teams to share content strategy best practices and lessons-learned to bring a more analytical approach to content creation and strategy across other brand campaign channels.

Essential Functions (Duties And Responsibilities)
 

  • Partner closely with the Epsilon UX and Design teams to devise a web content strategy that aligns with the client’s wider goals and consumer journey--and brings to life our brand commitments while delivering a high-value and relevant web experience for visitors
  • Develop web content operational plan to articulate digital content objective, strategy and tactics, and develop a dashboard to represent performance against plan
  • Partner with Epsilon’s or client’s team of copywriters and visual designers to ensure they understand and are executing on web content strategy in line with plan and in service to program KPIs
  • Develop an effective and thoughtful bridging strategy linking our editorial/thought leadership with the consumer’s journey
  • Work in close partnership with the Editorial team, Video, Creative Services team, corporate communications/PR, and social to deliver rich content experiences against the brand and user’s journey strategy
  • Conduct site audits, competitor assessments and best of breed strategic analysis in support of projects
  • Review data and analytics to ensure the content is working as hard as it can
  • Keep up to date with industry best practices and monitoring content strategy activities for clients

Education & Experience Required

  • Bachelor’s Degree, ideally in Communications , Marketing, and/or Business-related degree
  • Previous experience in strategic marketing or communications, or at an enterprise level technology company

Knowledge & Skills

  • Creative minded with an ability to conceive interesting ideas for new content
  • Healthcare strategy background preferred
  • Aptitude to create rich content strategy, both as an individual and in collaboration on a DX team
  • Experience working collaboratively within a creative or marketing team
  • Experience converting comprehensive strategic information into client-friendly messaging
  • Proven experience producing quality work in fast-paced, deadline-driven environment
  • Proven experience managing teams through a workflow

 

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. 

Applicants with criminal histories are welcome to apply.

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Location

35 W Wacker Dr, Chicago, IL 60601

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Senior Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
What matters is what you achieve, not how many hours you clock. So take time off to enjoy your family and friends when you need it.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Epsilon provides back-up care benefits.
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Company-sponsored happy hours
Happy hours are hosted at team's discretion.
Onsite office parking
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Continuing education available during work hours
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available

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