Our vision & mission: Paro is freeing business professionals from the constraints of traditional employment by empowering them to pursue meaningful work on their own terms. In turn, we are democratizing access to the business solutions that companies need. 

What we deliver: 

Paro provides flexible finance and accounting solutions to businesses via its network of highly vetted freelance experts. Through our proprietary AI-powered platform, we match clients with the best-fit experts to solve problems and drive growth. Our carefully curated expert community provides a range of financial services to clients, from basic bookkeeping and accounting to highly specialized corporate development and strategic advisory.

The Role

Paro is hiring an individual to create, refine and curate multimedia content to drive trust, awareness, and consideration. The ideal candidate has experience in content/digital marketing for B2B audiences. They will come with deep experience editing and writing relevant, value-additive long- and short-form marketing content across mediums and journey stages, including editorial, website, email, sales collateral and video/audio. They will understand appropriate distribution and SEO techniques to drive traffic, and they will have project management skills to align stakeholders, cross-functional teams, subject matter experts and external consultants/freelancers. 

This individual will be key to executing our content strategy in order to build brand awareness and educate, inform, and convert Paro’s target audience throughout the client lifecycle. As a proactive, analytical creative, this individual will be passionate about the opportunity to be on the frontline of building a content program and will use industry best practices, analytics and subject matter expertise to position Paro as a thought leader and trusted partner for finance solutions.

Core Responsibilities:

• Edit, write and produce multimedia content to drive effective journeys for key target audiences, touchpoints, and objectives
• Manage content calendars and execute campaigns that align to brand and business strategy
• Analyze and consistently report on content performance to guide optimizations and iterative improvements
• Support development of content operations, from production to distribution, measurement, and maintenance/optimization
• Partner cross-functionally with teams such as sales, client success, and product to understand and produce content that can be leveraged across channels to drive awareness, traffic, engagement, and conversion across the lifecycle
• Work closely with agencies, vendors and/or freelancers/contractors to produce and distribute quality content that drives brand recognition and leads
• Keep tabs on relevant news and trends in the industry in order to incorporate into content campaigns and develop a culture of building SME knowledge within marketing

How you’ll add value:

• 5+ years of content marketing writing/editing experience
• Excellent storytelling skills paired with the ability to distill complex or technical messages into easy-to-understand language and visuals
• Solid understanding of SEO and the ability to implement effectively in content program to drive organic traffic
• Highly proactive and flexible in prioritizing and producing quality results under deadline 
• Strong analytical skills paired with creativity, project management and planning skills
• Understands and uses data for decision-making around content creation, promotion and optimization
• Comfort with CMS, social media platforms, and other marketing tools, such as WordPress, LinkedIn, Hubspot and Google Analytics
• Proficiency in AP Style
• Bachelor's degree or comparable hands on experience
• Proven ability to work with cross-functional teams
• Functional knowledge of finance and accounting preferred

Who you are:

We’re more interested in how you add to our innovative community than formal education or experience. That said, you will shine in this role if you:

Believe that in order to be successful, you need to be surrounded with others who can be their authentic selves at work while driving forward the future of work with Paro. You value taking smart risks and having your colleague’s backs. You welcome challenges and are rigorous in ensuring all voices are heard. You are open to understanding each other’s experiences and communicating effectively together. At Paro we work hard, but we also want every employee to enjoy the journey. You work collaboratively, do the right thing, never settle and put your best work into everything you do. 

Benefits at Paro:

• Benefits - We offer a comprehensive benefits package including: medical (Blue Cross Blue Shield), dental, vision, and a 401(k) plan. Paro currently does not match 401(k).
• Vacation - We offer our employees unlimited vacation, as we believe rest and recharging allows you to bring your full self into work. In addition to unlimited vacation, we observe all federal holidays and offer unique Paro Holidays during months there isn’t a federal holiday
• Office Environment - We have a beautiful, relaxed office space in River North, steps away from public transportation. We love our pets and have a pet-friendly office for your furry friends as well.
• Remote Work - Given our company’s mission to empower professionals to pursue meaningful work on their own terms, we believe we too can accomplish great things while not always together under one roof. Therefore, we accept remote employees in the following states: IL, OH, MI, AZ, WA, PA, NJ, NY, TX, IN

More about Paro 

Join us as we shape the future of finance work. A mass migration to a workforce without boundaries is already underway, with many leading analysts predicting that 50% of the workforce will be freelancing by 2025. We recently raised a $25M Series B funding round led by Madrona Venture Group, with participation from existing investors Revolution Ventures, Sierra Ventures and KGC Capital, so we are ready and excited to invest in even greater growth as we disrupt the $500+bn antiquated finance and accounting industry!

We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.