Brad’s Deals is looking for a Retention Marketing Analytics Manager who will to uncover key customer preferences and develop data-driven marketing strategies that will grow our relationship with customers – from the point of acquisition through to repurchase. As a pioneering member of a performance-driven team, your role is to help build a best-in-class, end-to-end lifecycle programs and initiatives. Included within this will be a focus on customer segmentation, designing behavioral triggers, analyzing performance, and optimizing marketing campaigns across email and push channels. You’ll be joining a team of hardworking and intellectually curious marketers who consistently seek to push the needle.

Job Description

• Analyze key performance metrics and address any significant variances and provide recommendations for improvements. 
• Map out segmentation and contact strategy based on customer preference, purchase/browse behavior and marketing objectives
• Take data driven approach to analyze and optimize activation, engagement and reactivation campaigns.
• Identify opportunities to improve campaigns across personalization, dynamic content management, etc.
• Analyze and communicate email performance on weekly, monthly, and seasonal time periods at the send and campaign level leveraging the email platform and internal data warehouse data
• Analyze deal supply, lifecycle trends, and current daily newsletter selection strategy to develop a strategy to increase engagement, reduce subscriber churn and improve LTV.

Skills & Qualifications

• 5+ years relevant analytics experience supporting marketing programs, especially in the email and push notifications channels. Retail, e-commerce industry preferred. 
• Data extraction and manipulation experience, working in SQL, data warehouse, MS Excel and/or Tableau reporting 
• Passion for applying analytical methods to determine success: A/B testing and statistical analysis
• Proven history of generating insights that translate into improved business results
• Prefer experience working side by side with engineers and product managers to design experiences that span across marketing channels and apps
• Highly organized and detail-oriented; strives for high degree of precision
• Comfortable with fast-paced working environment; and work under pressure with tight deadlines
• Able to work independently, yet can also collaborate effectively with larger team
• Strong communication (oral and written) and presentation skills

About Us
Since 2001, Brad’s Deals has been giving shoppers the upper hand by making it quick and easy to find the best deals. We meticulously compare prices, vet merchants, and improve our web and mobile platforms, so users get an awesome experience every time. Partnering with over 2,500 top retailers including Target and Amazon, we’re able to reach more than 50 million consumers a year.

An entrepreneurial spirit guides everything we do, making it possible for each employee to make a big impact here--one reason why we’ve been named among Chicago’s 101 Best and Brightest Companies to Work For. Last year, Brad’s Deals also received Workforce Magazine’s Optimas Silver Award for our Women’s Tech Accelerator, which opens our office and resources to women-run businesses. Long story short: we think of a career here as a mutual investment. We're an equal opportunity employer that values diversity at work. Pay is competitive and full benefits are provided, including health, 401k, FSA, and a transportation pre-tax benefit. Learn more about perks here.   We are conveniently located in Chicago's River North neighborhood blocks from the highway and several train stations.