CRM (Lifecycle) Marketing Manager

| Chicago
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.

DESCRIPTION

  • Work with acquisition, retention, email and brand marketing teams to plan and deliver CRM strategies across the company that maximize customer lifetime value
  • Help ensure operational excellence within our email program by offering an enjoyable customer experience through all communications and creating more innovative, personalized and engaging messaging
  • Identify key drivers of customer engagement and warning signs for customer churn and develop actionable strategies to address key lifecycle milestones including onboarding, engagement, retention programs and reactivation programs
  • Utilize customer list management for A/B testing, segmentation, and the development of opportunities to optimize communication to customer segments
  • Develop testing hypotheses and report on findings across all aspects of the CRM to ensure the most effective approach to marketing Home Chef products
  • Manage testing and optimization roadmap for our triggered email campaigns aimed at engaging and retaining existing customers
  • Assist in the development of and monitoring of automated communication programs
  • Help build out the strategy for our other (non-email) communication platforms (e.g. push, SMS, direct mail communication, and linked digital advertisements)
  • Communicate marketing plans and successes to ensure coordination across channels

REQUIREMENTS

  • 5+ years of experience in email marketing, CRM / lifecycle management or a related field
  • Hands-on experience with customer communication and CRM tools
  • Experience with developing and setting up multi-part campaign tests
  • HTML, CSS, SQL, ExactTarget, mobile marketing, and push notifications experience a plus
  • Proficient with Microsoft office including Excel
  • Strong understanding of quantitative data analysis
  • Strong project management skills
  • Exceptional problem solving/decision making skills
  • Ability to partner with different teams and departments within the organization
  • Business to consumer (B2C) experience a plus

Perks and Benefits:- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!- Direct access to senior management – our leadership team works alongside our team members every day- Comprehensive medical, dental, and vision insurance- Generous paid time off (PTO) policy- 401k program - Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses- Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees- Cold brew coffee on tap at no charge- Employee discounts for Home Chef meal kits- Free lunch every Friday and snacks and beverages on hand every day- Casual dress

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Location

Located in the iconic Wrigley building, our location offers the best of the Loop and River North. Close to transportation, restaurants & shops.
400 N. Michigan Ave, Chicago, IL 60611

Perks of working here

401(K)
Casual Dress
Commuter Benefits
Dental
Generous PTO
Health Benefits
Some Meals Provided
Stocked Kitchen
Vision
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