Role and Responsibilities
- Understand a client's business & the value of digital analytics and ensure client expectations are met and results are delivered
- Demonstrate a grasp of the fundamental importance of clean data to empower successful digital marketing initiatives, in support of larger business objectives
- Identify gaps throughout the customer experience and recommend solutions
- Translate business requirements into Adobe Analytics variables
- Configure report suites & variables
- Configure, apply and share segments
- Analyze, visualize and share data with Analysis Workspace
- Effectively communicate results with clients and team members
- Articulate complex ideas in a clear and concise manner, both in speech and writing
- Cultivate and manage relationships at the company and among the team
- Collaborate with the team lead and do so in a manner consistent with our culture and values
- Adapt to a fast-paced work environment and have the ability to overcome technical and business challenges
- Demonstrate high intellectual bandwidth, as well an ability to prioritize and work on the right things at the right time
Preferred Qualifications
- College degree (required) plus at least 3 years of relevant work experience in marketing, consulting, and/or media
- Experienced with Adobe Analytics and has implemented, configured, and customized the tool
- Deployed Adobe Analytics through Adobe Dynamic Tag Manager or Adobe Launch, OR has worked closely with a team to do so
- Has focused in one or more of the following areas: digital analytics, optimization, statistical modeling, consumer insights, and/or marketing analytics
- Understand how to read and interpret reports