Business Development Lead, Digital Intelligence
Job Description
BUSINESS DEVELOPMENT LEAD - DIGITAL INTELLIGENCE
ABOUT THIS JOB
Digital Intelligence is an agile startup within Nielsen that provides high end solutions using social media and consumer data. We are a global unit, and our customers are the largest consumer companies in the world.
The centre of excellence is a team of social media experts, insights consultants, data scientists and technologists.
This role will be part of the Sales and client development team – This will play a key role in announcing and establishing Nielsen’s presence in the Digital Intelligence solutions space across the globe. This team will ensure a steady sales pipeline and help the Digital Intelligence unit achive its revenue targets.
We are looking for passionate leaders, who can work with agility, flexibility and creative ways of thinking, to disrupt a fragmented social media intelligence market.
RESPONSIBILITIES
Own a revenue target
Prospect, identify and generate new opportunities to build a pipeline of targeted prospects for the Nielsen Digital Intelligence suite of offerings
Have a thorough understanding of where and how the need for digital intelligence originates in the client organization, where does it fit in within the market research/ insights industry and lastly, how does the Nielsen offering meet that need
Have a strong rigor of collecting market intelligence about prospective clients - services and products used, key stakeholders within, presence of competition and so on.
Manage sales pipeline through sequential states of the sales process: prospect, initial outreach, Service offering pitch and product demo, generating an RFP, building a proposal, consultative selling, price negotiation and close
Develop existing clients – Engage and upsell
Monitor and report market intelligence and sales progress
Refine the pricing process, basis experience/inputs from Clients
Have the ability to engage across levels at the Client side - tactical and agile with operation focused executives and consultative partnering with C-suite executives
Establish a “trusted advisor” relationship to determine needs, build value, and create engagement with the NDI
Work with local Nielsen commercial teams – Domain training, Joint prospecting, Scoping and selling
Track closely publications/ blogs/ articles on the digital Intelligence/ Social listening industry – regular feedback and education of internal teams on latest developments, trends, competitor activities including large wins and new product launches.
QUALIFICATIONS
8-10 years of sales / business development experience with selling social media tools/solutions
Strong digital intelligence experience, knowledge and relationships with SEA clients specifically in the social listening industry
Excellent consultative proposal writing skills
Strong track record of sales performance in Social listening/ digital
Familiarity with social media tools such as Brandwatch, Talkwalker, Synthesio, Netbase
Have interacted with C-level executives in Client organizations
Strong executive presence with excellent verbal and written communication skills
Team player mentality with the ability to work independently
Excellent organizational skills including prioritization, scheduling and time management
Additional Information
All your information will be kept confidential according to EEO guidelines.
About NielsenIQ
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.