Consultant - Consumer Insights
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- Leverage InfoScout's proprietary consumer panel and resulting data to deliver analytic insights to InfoScout's strategic customers that drive increased sales and improved marketing effectiveness
- Work with lead customers and InfoScout's leadership to prototype and pilot new solutions and enhanced capabilities within InfoScout's product portfolio
- Possess a deep understanding of InfoScout solutions and services including their key differentiators versus legacy approaches and competing offerings
- Support sales efforts by leading product demonstrations and by participating throughout sales cycles and presentations as a subject matter expert and InfoScout solutions guru
- Discover and explore interesting facts about consumer behaviors for presentation in industry forums, articles, whitepapers and blog posts
- Travel, as required, to support the above responsibilities
- Skilled at building and managing customer relationships, including stakeholder management
- Excellent oral and written communication skills
- Strong presentation skills, particularly with customers or prospects present
- Proven consulting skills: conceptualizing, analyzing, deriving insights from data, and designing an execution plan to derive results from insights
- Proven track record of delivering high-quality results in a timely manner
- CPG and Retailer knowledge, including knowledge of consumer and category insights (must be able to speak the language at a granular level of detail, understand their key strategic initiatives and how consumer data can be leveraged to achieve their goals )
- Deep understanding of both syndicated and household panel data (Nielsen and/or IRI)
Experience Required
- Bachelor's or Master's Degree (preferred) with 3+ years relevant experience
- CPG experience in Brand Marketing, Market Research, Category Management, and/or Shopper & Consumer Insights roles or experience as a service provider to these functions
- In addition, relevant software industry, Nielsen or IRI experience (consulting, product, sales support and/or service delivery function), is ideal
- Relevant experience in a Consultant, Manager, or Director level capacity
- Working knowledge of enterprise software applications and services designed for the retail and consumer goods industries is highly valued (e.g., Nielsen, IRI, Dunnhumby)
- Experience as a power user of Microsoft Excel and Business Intelligence software such as Microstrategy, Tableau, QlikView, or Business Objects
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