Data Analyst (Leads Management), Cat Digital
Career Area:
Information Analytics
Job Description:
Are you passionate about customer success?
Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Cat Digital exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value, Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.
Services is where we are investing our time, talent and money because they drive value for our customers, our company and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join.
JOB PURPOSE:
The Lead Management Product team is hiring! Will you embrace that challenge?
The Lead Management Product Team's mission is to deliver qualitative sales and marketing leads through our digital application to our internal customers: Industries and Dealers in order to drive services revenue through our digital product.
JOB DUTIES:
At the Interface of Business and Analytics, the Lead Management analyst is a key player to connect these two worlds together.
The Lead Management analyst main mission is to leverage various datasets and develop/sustain services leads in partnership with sales and marketing teams. The individual will also participate in specific projects aiming at further strengthening the lead management digital product.
Responsibilities will include:
Gather and implement business requirements for leads development Analyze feedback information to improve leads quality. Provide business recommendations to internal partners based on quantitative and qualitative data. Improvement, enhancement and development of specific dataset based on opportunities. Drive processes improvement and automation of lead generation application. Coordination with Data & BI Team Users data support and training
The Lead Management analyst demonstrates excellent communication skills, being able to explain lead management analytics to customers with limited data knowledge and experience and at the same being able to interact with Data Engineers on technical details. He or she is a fast learner and is able to find creative ways to transform data into sales & marketing recommendations.
Additionally, he or she should also exhibit strong planning and organization skills.
If you:
Like working in a challenging yet rewarding analytical international environment
Truly believe that data can be translated into valuable and monetized information
Like helping internal customers beyond initial requirements
Want to grow and acquire new skills
Do not hesitate to apply!
Basic Requirements:
• Bachelor's degree in Finance, Accounting, Data Science, Engineering, Business administration, Economics, Marketing, Law, other and 1-2+ years of professional experience or Master's degree
• 1-2+ years of experience with SQL, Alteryx, Tableau or other data visualization software
• Business Knowledge in a specific area or dealer exposure
• Excellent analytical skills: ability to interpret data to solve business issues & vulgarize results for a large and diverse audience
• Ability to manipulate data and create meaningful visualization
• Basic programming skills in any language
Top Candidates Will Also Have:
• Alteryx, Tableau or other data visualization software
• Advanced programming skills in any language
• Product knowledge, Applications knowledge, dealer knowledge
• Project management
• Track record of getting things done
• Fast learner
• Ability to work independently and reach out in a timely and relevant manner
• Good communication & presentation skills
• Ability to influence other groups and teams
• Aftermarket services understanding
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.caterpillar.com/careers
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application - please use the candidate log-in on our career website as it will reflect any updates to your status.
At Caterpillar we embrace and promote diversity, we encourage our people to be themselves, this is a place where we succeed on merit.
Please do not hesitate to apply if you feel you have the relevant skills and experience for the role.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Not ready to apply? Submit your information to our Talent Network here .