Senior Analyst, (Cross-Channel Measurement & Reporting)

Our Deliverables Include

closerlook is looking for an analytics professional with strong quantitative abilities, effective communication skills and an understanding of digital and cross-channel marketing to join our Analytics practice. We work in close partnership with agency competencies (e.g. strategy, creative, account management) and with our pharmaceutical clients to measure cross-channel marketing effectiveness and fuel data-driven strategic and creative optimization.

• Cross-Channel Marketing Effectiveness & ROI
• Website performance reporting and optimization
• Digital media performance reporting and optimization
• Creative Optimization
• Cross-Channel Marketing Strategy
• Measurement and Reporting

Responsibilities

• Partner with closerlook strategy and creative to drive continuous optimization of client marketing effectiveness and agency innovation
• Serve as lead on website A/B and multivariate testing, creating testing plans and analyzing results for actionable insights
• Assist in the planning, development of and delivery of in-depth analysis of cross-channel marketing performance to closerlook, agency partner and client key stakeholder
• Manage offline and online monthly performance reporting including analysis, insight development and stakeholder presentations across a portfolio of client brands
• Develop and foster adoption of measurement strategies and new analytic approaches aligned with client goals, marketing strategy and creative messaging
• Recommend and execute ad hoc analyzes and designed experiments that enhance client marketing intelligence

Requirements

• Strong problem-solving and investigative skills
• Innovative , entrepreneurial thinker who can both develop and implement new analytic capabilities
• Experience supporting CRM, digital and/or social media multi-channel marketing strategy and tactics
• A minimum of 3 to 5 years’ experience in analytics, data-science, data-driven strategy, quantitative research, and/or management consulting work
• Bachelor’s Degree in an analytic-focused field (e.g. engineering, math, statistics, economics, finance, social sciences). An advanced degree is a plus.
• Experience using data exploration and visualization tools (e.g. Tableau, Cognos, SPSS, Excel)
• Experience using web, digital media and social analytic tools (e.g. Google Analytics, Adobe Analytics, WebTrends, Google Adwords, DoubleClick, Facebook Insights, YouTube Analytics)
• Experience with CRM and database marketing techniques, tools, and processes is a plus
• Experience with analytic programming languages is a plus (e.g. R, Python, SAS, SQL)
• Agency and Client Management experience is a plus