Digital Analytics Manager - Zoro at Zoro

| Northwest Suburbs
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Company Summary:
Zoro.com is an eCommerce company that sells business supplies, equipment, and tools—but we’re much more than just a website. We’re a team of people who win and lose together (we prefer winning!). Since 2011, Zoro has been working hard to make it easy for our customers to purchase everything they need to make their businesses go. Zoro currently offers 3 million products, fast and free shipping, no-hassle returns, and exceptional customer service. We’ve grown quickly in a short time, recently surpassing 400 team members and reaching annual revenue of over $500 million. Add to that our award-winning culture—we were named a Great Place to Work for 2019-20, among other accolades—and we think Zoro is a pretty amazing place to work and grow.


Primary Function:
The Digital Analytics Manager will combine a strong knowledge of digital marketing and the ecommerce retail industry as well as an expert level understanding of web analytics platforms to produce actionable insights and make data-driven recommendations for the organization. The manager will serve as the subject matter expert for the Google 360 analytics suite, working closely with business stakeholders, internal IT and an external third-party to implement best practices and continually improve the end-to-end flow of ecommerce information. 

The manager will lead the development and execution of fact-based reporting, and apply expertise linking a variety of disparate data sources including web, transactional, and third-party data to produce business insights, dashboards, standardized reports, statistical models and customer segmentation that will be presented to business stakeholders and company leadership.


Duties and Responsibilities:

  • Drive analytic projects that uncover actionable customer insights to guide short-term and long-term acquisition and retention efforts.
  • Formulate approach to execute more complex ecommerce challenges like multi-touch marketing attribution, customer journey mapping, and lifetime value.
  • Develop suggestions for the customer acquisition and customer experience teams with A/B and Multivariate testing.
  • Deep understanding of relevant web purchase behavior, customer onsite search behavior, customer segments, customer journey, and purchasing trigger points.
  • Make strategic decisions that improve implementation of tagging and analysis related to Google 360. 
  • Analyze customers’ on site behavior to identify areas of opportunity, quantify impact, and make recommendations for future site enhancements. 
  • Work with the data engineering team to identify and warehouse relevant ecommerce data in a centralized location alongside other internal data sources to facilitate effortless data blending, extraction, and reporting.

Desired Background:

  • 5-10 years of experience in digital analytics, digital marketing analytics, and/or e-commerce analytics.
  • Comprehensive knowledge of the entire Google 360 analytics suite including:
    • Power user of Google Analytics with complete understanding of enhanced ecommerce, segments, audiences, product lists, custom dimensions, events, and data imports.
    • An understanding of the data flow from the data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies.
    • Dashboard building in Google Data Studio or Looker.
    • Clickstream analysis using Google Bigquery.
  • Strong business acumen in finance, marketing, statistics, or project management and ability to understand business problems, develop hypothesis, design tests and learn.
  • Experience with data manipulation languages is required (SQL, R, Python, etc.).
  • Experience interacting directly with user experience, onsite search, merchandising, and/or digital marketing teams is desired.
  • Familiarity with visualization tools and methodology (Power BI, Tableau, Looker).
  • Knowledge of Google Adwords, Google Doubleclick, Contentsquare, or Clicktale is a plus.
  • Working knowledge of statistical tools and techniques is desired (linear/logistic regression, ANOVA, Cluster Analysis, etc.).
  • Academic background in analytics, statistics, marketing, business, or related field. Undergraduate college degree required; MA or MBA preferred.


Final note: We share a commitment to our Zoro values – Win & Lose Together (We prefer winning!), Take Ownership, We Are Transparent, and Aspire to be Customer-Obsessed. Everything we do at Zoro is centered around delighting our customers. It's a natural extension of our company culture and how we care for each other. We believe when we act in ways that are consistent with these values, we can solve any technical challenge that lies ahead of us. As a Zoro employee, you can expect to work with smart, energetic people, learn something every day, and be valued for your perspective.


Zoro is an Equal Opportunity Workplace and an Affirmative Action Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

 

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • DjangoFrameworks
    • Google AnalyticsAnalytics
    • JIRAManagement

Location

One office is located in the West Loop, offering diverse eateries and steps away from nightlife! The other is in the northern suburb of Buffalo Grove.

An Insider's view of Zoro

How would you describe the company’s work-life balance?

We are driven and work hard, because we are growing like crazy! We are in this together because we want to be, not because we have to. On the flip side, I've never missed one of my kid's ball games, concerts, parent-teacher conferences, and when I take a vacation, I'm actually allowed to take it (of course, I'm available if you need me, team)! :-)

Adam

HR Leader

How do you empower your team to be more creative?

Zoro has an awesome test and learn culture where you can try new things and see what works and what doesn't and, most importantly, learn from those lessons and drive improvements. We constantly look for ways to do that - whether it is tools, engagement, processes or empowerment. We share best practices, feedback and suggestions from our agents.

Dawn

Director, Customer Service

What does your typical day look like?

As a Financial Analyst with Zoro’s Finance team, my typical day starts with generating daily sales reports and sending it over to our headquarters. Then, I talk to business unit owners and gather information that would impact our financials. Zoro has an encouraging collaborative environment…everyone is easily approachable!

Margaret

Sr. Financial Analyst

What are Zoro Perks + Benefits

Zoro Benefits Overview

Very competitive package - beyond your base salary, we offer bonuses, a 401(k) match and additional 401(k) incentive contribution, a full-scope of medical/dental/vision/life insurance benefits, voluntary benefits, shuttle service, a bunch of free food (free coffee, soft drinks, snacks, and free meals from time-to-time). Our North Suburb office has a subsidized cafe inside our offices that is a breakfast/lunch spot and coffee bar, in addition to a game room, recreation area and a rock room... yes a rock room... bring your axe and rock out on a break!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Optional Voluntary Benefit
Wellness Programs
Discount partnership with Sky Fitness.
Onsite Gym
Buffalo Grove equipped with workout bench, dumbells, free weights, a basketball court, badminton court, ping pong, air hockey, bags, golf net, outdoor volleyball, and we've even played quiddich!
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
3.5% contribution by Zoro on a bi-weekly basis (whether you contribute or not). Additional 3.5% target contribution based on annual company performance.
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
We've won a Dave Thomas award for having a solid adoption assistance program - that's pretty cool!
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Generous PTO
Starting at 18 days per year with carryover option of up to 5 days.
Paid Volunteer Time
We like to give back to the local community. We have team builders focused on helping a variety of philanthropic organizations.
Paid Holidays
Zoro offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
We feature a range from shorts and t-shirts to those who embrace "Tie Tuesdays". Wear what makes you comfortable, but you may want to clean it up if you have an important customer in town!
Commuter Benefits
In our North Suburb office, we feature shuttle service to/from Buffalo Grove, Highland Park, and Deerfield stops. Also a commuter benefit program available as a voluntary benefit.
Company Outings
We've done many of these. From ball games to luaus to olympics to the zoo - Zoro finds ways to treat employees to lots of fun.
Game Room
Basketball, bags, driving range net, ping pong, badminton, video games, music room... we even played quiddich in our warehouse for our Harry Potter-themed Halloween event!
Stocked Kitchen
All offices feature coffee, soft drinks, sparkling water, tea, popcorn machine, random snacking opportunities, as well as an on-site cafe in our North Suburb office.
Some Meals Provided
Happy Hours
Sometimes happy hours provided by the company, but many team members get together outside of work because they want to, not because they have to!
Parking
Recreational Clubs
Softball, bowling, and dragon boat racing team... yes, dragon boat racing!
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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