Digital Media Analytics Specialist

| Chicago
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Digital Media Analytics Specialist (Cross-Channel Measurement & Reporting)

closerlook, inc. is a digital marketing agency focused on using relationship-marketing strategies to create efficient and effective marketing solutions for the pharmaceutical industry. We use our deep understanding of healthcare-professionals’ behaviors, beliefs and preferences to help brands build and maintain meaningful relationships with their most valuable customers. From e-mail marketing campaigns to mobile apps to eLearning programs, we help our clients make every move count by communicating the right message at the right time, and through the most effective channel.

The Digital Media Analytics Specialist  will execute, manage, troubleshoot, and optimize digital marketing campaigns as well as digital tagging and SEO optimization. This position is responsible for properly setting up all components of a campaign, including the creation of a new advertiser, use of proper naming conventions, and proper creative implementation within our media partner platforms, as well as all components of executing and implementing website tags to meet our and our clients standards and needs.

  • Create operational setup for digital media tactics including but not limited to: display media, paid search (CPC), paid social, native ads, video ad and audio ads
  • Test digital creative to ensure proper ad serving implementation
  • Monitor all live campaigns for proper serving, click through action, pacing, conversion events, etc
  • Correctly traffic ad tags to vendors and within media platforms in a timely manner
  • Create floodlight tags in DoubleClick Campaign Manager
  • Create impression + click trackers in DoubleClick and distribute accordingly
  • Q/A floodlight tags once they are implemented on the site side
  • Q/A proper implementation of click trackers on site
  • Interface regularly with partners; resolve issues that arise including reporting discrepancies, creative policing, trafficking requirements
  • Assist in generating and analyzing reports used to continually optimize campaign performance
  • Propose and execute tests that can enhance digital campaign performance
  • Perform keyword research to inform budget considerations for new campaigns
  • Resolve reporting discrepancies, creative policing, trafficking requirement issues, with assistance
  • Troubleshoot any ad server system issues



  • 2+ years of experience working in a fast-paced environment is a plus
  • 2+ years of experience in digital banner and search marketing is a plus
  • 2+ years of experience using the DoubleClick Platform, WebTrends, Omniture, etc.
  • Excellent multitasking abilities and the ability to prioritize well in a fast-paced environment.
  • This position involves a strong understanding of the complexities of ad trafficking.
  • Continually keep up-to-date with digital marketing trends and best practices
  • Excellent communications skills, both written and verbal
  • Demonstrates an understanding of digital and ad serving terminology
    • Strong detail orientation
    • Excellent problem-solving skills
    • Strong computer skills, math skills, and internet savvy
    • Must be proficient in MS Excel, PowerPoint and Word
    • Ability to support inquiries from internal stakeholders
    • Experience with digital media assets (HTML5, Rich Media,
    • Knowledge of coding of multiple click tags
    • Pharmaceutical experience preferred
    • Bachelor’s degree in Marketing, Business Management, Information Systems, Business Intelligence, Computer Sciences, Data Management, or related field is required



closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.

We focus on what matters most—the combination of better patient outcomes and bigger business impact.

Learn more at


At closerlook, equality for all is a core value that’s at the heart of what matters. We believe in building a diverse and inclusive culture across race, age, gender identity, sexual orientation, religion, mental health, and physical ability. We celebrate our differences and champion diverse thinking to drive innovation — in a safe environment so everyone can be their authentic selves. By valuing and promoting our different backgrounds, perspectives, and experiences as strengths, we are positioned to best serve patients, healthcare professionals, and the communities around us.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • MarketoLead Gen


A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!


Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.


Interactive Lead, Manager

What are closerlook, inc. Perks + Benefits

Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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