OUR STORY:

Ulta Beauty is the largest specialty beauty retailer in the United States and the place for the true beauty enthusiast who gets butterflies as she shops for beauty and experiments throughout our store. We are the only one to provide our guests prestige, mass and salon products and services under one roof – All Things Beauty, All in One Place™. We put our guests at the center of all we do, committing to offer her unrivaled ways to be beautiful in an environment that provides the thrill of exploration and delight of discovery.

POSITION SUMMARY:

The Digital Senior Business Analyst I has a broad set of experiences building feature and capability roadmaps and collaborating cross-functionally to deliver. The role also leads a cross-functional agile design and delivery team to bring to life new digital features and capabilities for our guest. In this role you will create a digital product roadmap and drive execution of new web and mobile app capabilities and features that drive an improved online shopping experience and drive increased engagement and conversion.

CORE JOB RESPONSIBILITIES:

• Collaborate across the department and with cross-functional teams to build a digital product roadmap; use active listening to identify go-to-market strategies and key success criteria that will form the vision and guide progressive elaboration and breakdown of work into capabilities, features and iterative releases.
• Use market research, customer surveys, customer feedback, and web analytic data to understand customer and business needs, discovering latent gaps, identifying new opportunities to define and maintain the product roadmap.
• Establish KPIs to measure results for each release or capability delivered; apply lessons learned through quantitative and qualitative feedback to incorporate into future improvements
• Break down roadmaps and conceptual capabilities into lower level epics, stories and validation criteria to feed into the agile development process and lead story workshops, backlog grooming and ad-hoc whiteboard sessions to work through the details, development, validation, demos, pre-launch activities and post-launch stabilization
• Develop realistic business case scenarios for new product capabilities – to rationalize resource investments.
• Anticipate industry and product trends, capability prioritization and tradeoffs, balancing business needs versus technical constraints.

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Requirements

• 5+ years of experience as a business analyst or digital product owner in eCommerce or related industry driving the roadmap, feature realization and/or operations support for B2C consumer web and/or app
• Ability to communicate relevant details based on the audience and desired outcome, from senior leaders to individual team members responsible for execution
• Deep empathy for the customer experience and identification with our core audience of Beauty Enthusiasts
• Demonstrated experience building strong partnerships across teams (e.g. Merchant, Content, UX, Design, and Development)
• Ability to clearly organize large goals into an iterative, actionable, and achievable plan
• Capable of balancing between quality and speed of delivery/fast iteration- moving the experience forward in parallel with remaining a stable and growing component of the overall eCommerce channel
• Ability to thrive in a fast-moving environment, deal with ambiguity and remain focused on execution