Digital Strategist

| Chicago
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DIGITAL STRATEGIST

The Digital Strategist is responsible for the strategy, planning and execution of cross-channel marketing programs and campaigns. The Strategist will serve as a resident expert of cross-channel marketing (paid, earned, owned, and social), ensuring planning and executional excellence across agency teams – Marketing Intelligence, Strategy, Account and Creative.

This role is part of the MCM Strategy team, which is focused on creating and executing integrated marketing and media plans to drive measurable business results for clients. The role reports to a director on the MCM Strategy team.

Responsibilities

  • Serves as an expert in digital strategy for our clients (including expertise in one of the following: website, content strategy, CRM, social media, search, paid media, influencer, etc.)
  • Creates and monitors channel and media strategies across multiple client engagements
  • Uses data to inform decisions on strategic direction and plans
  • Places strong emphasis on campaign performance analysis (through web analytics and statistical reports) in digital channels against performance goals; makes client-facing recommendations accordingly
  • Creates test-and-learn scenarios to help improve digital channel performance to improve overall program effectiveness
  • Collaborates with cross-functional internal teams to effectively communicate solutions, strategies, and potential impacts
  • Understands marketing technologies and automation solutions to collaborate and create technology-driven performance strategies

REQUIRED SKILLS/EXPERIENCE

  • A. or B.S. degree in business, marketing, communications, related field or equivalent experience
  • 2-5 years of digital strategy, agency or consulting experience
  • Deep knowledge of the interaction of paid, owned and earned media
  • Experience with media and analytics, including reporting technology tools
  • Comfortable translating data into actionable recommendations
  • Strong problem-solving skills
  • Strategic thinker who can collaborate and offer creative solutions and ideas
  • Ability to create clear and actionable strategic recommendations in storytelling format
  • Strong written and verbal communication skills, including presentations
  • Strong team player and proven ability to work independently and with others (internally and externally)

 

PREFERRED SKILLS/EXPERIENCE

  • Health care and/or regulated industry a plus

ABOUT CLOSERLOOK, INC.

closerlook is a new type of marketing agency that helps biopharma brands make a difference in the lives of patients and those who care for them.

We focus on what matters most—the combination of better patient outcomes and bigger business impact.

Learn more at closerlook.com

EQUALITY FOR ALL: AT THE HEART OF WHAT MATTERS

At closerlook, equality for all is a core value that’s at the heart of what matters. We believe in building a diverse and inclusive culture across race, age, gender identity, sexual orientation, religion, mental health, and physical ability. We celebrate our differences and champion diverse thinking to drive innovation — in a safe environment so everyone can be their authentic selves. By valuing and promoting our different backgrounds, perspectives, and experiences as strengths, we are positioned to best serve patients, healthcare professionals, and the communities around us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • MarketoLead Gen

Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

What are closerlook, inc. Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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