Digital Strategy Director at closerlook, inc.

| Chicago
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The Digital Strategy Director will contribute as the strategic lead on project teams that require multi and omni-channel digital strategy expertise. This individual will aid in authoring and directing the creation of strategies and campaigns across the full range of pharma promotional channels with demonstrable quantifiable impact. This key role will report into the Senior Director, MCM Strategy. 

 

Responsibilities

  • Serve as strategic, “hands-on” lead embedded in project teams: Contribute as digital strategic lead on project teams requiring MCM strategy expertise – e.g., annual tactical planning, media planning, content and website strategy, capability-building client projects, trends and transformation reports, new business pursuits, etc.
  • Author and create MCM campaigns: Author and direct the creation of campaigns and ecosystems rooted in client objectives, audience insights, and a deep understanding of content and digital strategy across the full range of pharma promotional channels with demonstrable quantifiable impact.
  • Author regular intelligence reports and direct cross-functional project teams in the creation of insights-driven improvement and optimization plans.
  • Lead and facilitate conversations about program performance, measurement and corresponding insights with clients.
  • Facilitate rich discussions with and lead current and prospective client presentations about current and potential multi and omni-channel digital campaigns and programs.
  • Foster strong partnerships with internal (creative, account, marketing intelligence) and external (agencies, vendors) teams to create client-centric, results-driven programs and campaigns.
  • Demonstrate a commitment to digital marketing thought leadership and share innovative POVs with internal and external teams.

 

Requirements

  • 10 years of marketing experience specifically in the multi-channel digital space
  • 5 years of working in pharma/ healthcare (HCP, patient) or CPG (consumer) industries
  • Minimum of 5 years working in an agency or consultancy
  • Proven experience presenting to and engaging with clients and prospective clients
  • High degree of audience and user empathy
  • Strategic thinking with problem-solving approach grounded in data and analytics
  • Preferred expertise in one or more of the following competencies: omni-channel digital strategy, content strategy, social media strategy, website and performance analytics
  • Optional experience: paid media (display, programmatic, etc.), search, CRM/email, social community management
  • Bachelor’s degree in business, marketing or communications or related field required
  • MBA, marketing or related field preferred
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavascriptLanguages
    • RLanguages
    • jQueryLibraries
    • ModemizrLibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • Google AnalyticsAnalytics
    • MarketoLead Gen

Location

A favorite destination for locals and tourists alike, River North is a neighborhood of galleries, shops, niche businesses and a foodie paradise.

An Insider's view of closerlook, inc.

What are some social events your company does?

Funny you should ask, as I am one of the super-secret members of our super-secret MIRTH committee. Basically, we are fun planners. Let’s see, dip/chili/baking contests, random pancake breakfasts, team potlucks, beach day in the middle of winter, and one time we had a hobby horse competition. Oh, and who can forget beer o’clock every Friday?!

Liz

Office Manager

What projects are you most excited about?

We are putting a heavy focus on creating progressive web apps since a majority of our end users are mobile users. It allows regular webpages to behave like a native app on a mobile device to make the experience as seamless as possible. We are also focusing on tools for sales reps so they are able to quickly yet effectively engage HCPs.

Binish

Interactive Lead, Manager

What are closerlook, inc. Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All new hires to closerlook will participate in a half day Unconscious Bias training. Currently being offered twice per calendar year to capture new hires.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
closerwe - our DEI group with our CEO as its Executive sponsor Women's Leadership - our empowerment group open to all of the women at closerlook Allyship - focused on building and being better alli
Hiring Practices that Promote Diversity
closerlook is committed to presenting hiring managers with candidate pools comprised of at least 50% diverse candidates and in we are 2021 launching a diverse internship program.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
closerlook offers both a HDHP/HSA plan and a traditional PPO plan. We offer a generous contribution towards your HSA!
Life Insurance
Pet Insurance
Wellness Programs
onsite yoga, biometrics screenings and much more!
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Maternity leave is paid at 100% for 12 weeks, we also offer a 2 week parental leave. We are thrilled to offer a return to work program, allowing new parents to ease back to work on a modified schedule
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Annual party celebrating our company's birthday, Summer Outings, Holiday Party.
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Promote from within
Mentorship program
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