PRIMARY OBJECTIVE

One North is looking to add a Director, Brand Strategy to our Experience Design team. In this role, you will be on the front lines, helping our clients clearly articulate a visual and verbal identity that resonates with all of their stakeholders and strikes fresh ground in the marketplace. Ideally this candidate will have strong and demonstrated writing chops (headlines, taglines and catchy copy, both short and long-form) and storytelling skills.

As a leader within the Experience Design group, you’ll be at the epicenter of every project and connected all of the way through from concept to site deployment, making adjustments as we make our way forward. We’re looking for detail-oriented creatives and writers who love research and can turn insights into concepts and turn concepts into solid platforms. 

RESPONSIBILITIES

As an individual on the team:

• Present, pitch, and deliver quality work to C-Level clients, helping to build, grow, sell, and deliver One North’s brand offerings and services
• Create deep relationships with our clients in order to maintain alignment with the brand voice and character
• Establish a consultative relationship with clients, understanding their needs and making sure everyone is on the same page moving forward with projects
• Help clients define the core building blocks of their brand, including purpose, positioning, persona and brand essence
• Lead discovery processes, workshops, and engagements in order to help our clients crystalize their digital marketing goals
• Incorporate research and analytics into conceptually driven, creative ideas
• Understand what drives key audiences
• Help design and execute research that helps the team understand a client’s market, competitors, trends, character, reputation, etc.
• Extend client insights and brand platform into the digital brand strategy

As leader on the team:

• Contribute to the development, management and mentorship of junior-mid level team members
• Collaborate on brand-focused projects, in addition to daily requirements of content creation
• Must be able to synthesize quickly and deliver ideas and concepts in a clear, client-focused way
• Contribute to One North internal marketing and recruitment efforts, including thought leadership
• Work closely with Experience Design team leaders and the talent team to build and enforce a high-performing culture, ensuring we have the best people in the right roles to deliver quality work

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS

• 10-12 years of experience in a brand strategy or writing role, preferably within an agency and working on multiple brands
• Bachelor’s degree required, preferably related to marketing or writing/journalism/literature studies
• Management or mentorship experience
• An analytical mindset with strong business acumen
• Experience conducting research and competitive market analysis 
• The ability to collaborate with cross-functional teams
• Experience contributing to the sales process for brand services & offerings
• Strong presentation skills
• Ability to travel, minimum 10%