Director, Global Business Insights & Analytics
Job Description
McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the foodservice industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s but to build a better McDonald’s.
We are a people business just as much as we are a restaurant business. We strive to be the most inclusive brand on the planet by building diverse teams who create delicious, feel-good moments that are easy for everyone to enjoy. Joining McDonald's means thinking big on a daily basis and preparing for a career that can have impact around the world.
We are dedicated to using our scale for good: good for people, our industry and the planet. From bold recycling initiatives and sustainable sourcing efforts to our partnership with Ronald McDonald House Charities, we see every day as a chance to have a genuine impact on our customers, our people and our partners.
Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It is set up to be a global hub that fosters innovation: take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to stay in touch with your team around the globe. With monthly organized events, massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites, our office helps us connect with each other like never before. Needless to say, you’ll be lovin’ it here…
Job Purpose
We are looking for a Director, Business Insights and Analytics to lead our team in providing analysis and insights to fuel our efforts to accelerate growth around the world. McDonald’s is experiencing significant and sustained global growth and sees ample potential in the market. This individual must share our passion for mining and analyzing large datasets to generate insight that informs real-world business decisions. As a key member of the McDonald’s Global Business Insights team and a vital advisor to the broader Global Brand team, the candidate will balance an ability to upgrade technical skills with an ability to change the culture
Responsibilities
- Develop a global standard through best in class methods for sales and unit forecasting; partner with multiple countries to influence them to develop and adopt the global standard forecasting methodologies
- Automate and streamline business performance reporting by leading efforts with internal IT as well as third-party vendors
- Lead the quarterly business review process by synthesizing performance analysis reports across major countries and by providing a succinct global view to the senior leadership team
- Co-lead a major data management effort to clean, standardize, and integrate disparate data sources into one single source of truth to be used for global and local analytics – must have the ability to partner with IT, Pricing, CRM, Strategy, and Operations teams and help define requirements and oversee implementation of changes to the data warehouse systems
- Partner with Strategy team to develop standardized views of business performance in key countries as well as develop new analysis to support key strategic pillars such as Delivery and other growth initiatives
- Provide significant thought leadership in the effort to drive customer analytics capabilities at McDonald’s. This will include providing guidance as well as hands-on analytical support for solving problems like customer segmentation, life cycle modeling, LTV calculations, targeting models, and measuring customer level campaigns/offers.
- Lead a variety of strategic projects with other departments such as:
o Analyzing restaurant operational performance around the world to identify key trends in operational effectiveness,
o Deriving deeper understanding of growth drivers from our menu, focusing on areas such as identifying menu categories and items that are primary visit decision drivers, and
o Evaluating effects of large changes in menu via promotion or partnerships, etc.
- Sit on the Business Insights Council which consists of business insights leads from top 6 countries, segment leads and largest countries within the high growth and foundational segments. The purpose of the council is to introduce best practice techniques, processes, and tools for analysis and collaborate with market colleagues to drive adoption and consistency.
- Partner with other Directors and Managers on the Business Insights team and provide thought leadership and expertise (as needed) on topics such as media mix modeling, measurement of promotions, customer level analysis and measurement, etc.
- Partner with other Directors and Managers on the broader Consumer Insights team and provide thought leadership and expertise (as needed) on topics such as menu optimization, social media analysis, drivers of customer satisfaction, customer journey analysis, etc.
- Help with budget setting and budget management for the broader insights function
Key Leadership & Change Management Responsibilities
- Manage a team of 1-2 direct reports and help lead the overall BI team as a high performing unit within Global Insights
- ecome a major catalyst of corporate-wide culture change toward data-driven decision making
- Drive thought leadership within insights and across the organization as related to our customers and how to better meet their needs
- Collaborate with Global Brand and Corporate Strategy teams (CRM/media, brand strategy, menu strategy, family strategy, corporate strategy, social media insights, and consumer insights) as well as other teams like IT and Restaurant Operations to identify the biggest growth opportunities for McDonald’s
Minimum Requirements
- Master’s degree in fields like Math, Engineering, Statistics, Finance (with focus on analysis), etc. MBA preferred but not required
- Previous corporate or consulting experience in managing complex analytical projects in large cross-functional organizations such as retail, restaurant or food service, CPG, financial services etc.
- 10+ years of hands-on experience with analytical techniques like regression (multi-variate, logistic, etc.), customer modeling (segmentation, CLV, propensity modeling), forecasting (demand, sales), baselining etc.
- Strong understanding of data warehousing principles and big data architecture; prior experience in partnering with IT to drive large data management initiatives
- Proficiency in SAS/R/Python, SQL, Microstrategy, Tableau, Excel modeling techniques
- Strong written and verbal communication skills - ability to communicate complex issues to senior leadership
- Good understanding of financial drivers of company performance and must be able to quantify business impact from analyses.
- Ability to work in a complex decentralized organization and influence diverse functional stakeholders towards decision and action.
- Experience working with a large global organization will be strongly preferred
- Ability to connect the dots on disparate pieces of reporting/analysis and formulate a cohesive understanding of business performance drivers (strong business analysis skills)
- Ability to manage multiple projects simultaneously while balancing competing and changing priorities
- Strong people skills required to lead and inspire small teams of direct reports and consulting resources
- Ability to tell the story as well as act as an internal consultant