Director of Platform Analytics

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We are looking for a Director of Platform Analytics to drive revenue growth for the North America Groupon business. This person will lead an Analytics team tasked with leveraging data-driven insights to achieve these goals. The team this individual will lead is tasked with providing data-driven insights to guide product roadmaps and prioritization across consumer product and impression optimization areas. We’re looking for a passionate, creative and analytic person who is excited to deliver insights and drive business optimization via consumer product advancements. The person should enjoy analytics, collaboration, and seeking out - and executing on - opportunities. Given the continued growth of the business, the role requires the ability to pivot quickly between revenue opportunities as well as an ability to engage in robust “big picture” conversations with team and business leadership.

 

Responsibilities:

 

  • Lead team focused on optimization of conversion and impressions – both aimed at increasing long term consumer value
  • Help define long term platform product strategy guiding toward a more cohesive consumer experience across all consumer product touchpoints
  • Provide site and impression analytics that enable actionable, data-driven insights as well as guidance for prioritizing strategic product initiatives
  • Use data-driven insights to guide platform product roadmaps and priorities in areas of consumer product (e.g., navigation, landing pages) and impression optimization (e.g., deal relevance)
  • Partner closely with product teams to integrate business-driving insights and data into platform products
  • Lead optimization of all consumer product landing page experiences with a focus on improving profit per impression
  • Provide thought leadership and guidance for data analysis needs for the business

 

Qualifications:

 

  • 10+ years of professional experience, preferably in ecommerce / product analytics
  • Bachelor’s degree in Analytics, Business, Computer Science, or similar; MBA or relevant advanced degree preferred
  • Significant experience with data visualization tools (Tableau, Microstrategy, Cognos, or similar)
  • Significant experience working with scalable analytics platforms and solutions
  • Proven ability to lead a team and drive cross-functional initiatives – preferably working with Product / Engineering teams
  • Ability to execute and produce with a small team on tight deadlines in a highly agile environment
  • Strong analytical and strategic thinking skills required
  • Strong communication skills, both written and verbal, with the ability and confidence to succinctly convey complex information to senior management

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

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