Director of Retail Strategy & Analytics

| Chicago
Home Chef is building new ways to provide meal solutions that meet a wide variety of customer needs, and shipping locations both online and in store. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
As the COVID-19 situation continues to escalate in the US and around the world, we are committed to keeping our teams and their families as our greatest priority. To that end, we are making some adjustments to the way we will be doing business in the upcoming weeks.
We are taking all the necessary precautions to keep our employees and customers safe, and would love to have you on our team as we can continue to serve our communities.
The Director of Retail Strategy & Analytics will support the fast paced growth of Home Chef’s retail business via its core product offerings (kits, ready to heat) in Kroger stores, along with growth initiatives for Kroger’s Deli Department. In both capacities, your primary responsibility will be to determine the best path to improve financial metrics. You will report directly to Home Chef’s VP of Retail, working on a high growth P&L that covers several product lines across 2000+ Kroger stores. You will manage a team of strategy & analytics professionals who will partner closely with their execution partners to deliver insights, obtain resources, and direct activities to ensure financial success for both Kroger and Home Chef businesses. This is an exciting opportunity to have a tangible P&L impact on both a high-growth business line and impactful categories at the largest grocery chain in the US, Kroger!
This position requires up to 25% travel.

Insights & Analytics:

  • Determine overall KPIs to evaluate performance of retail business; work with retail strategy and finance team to develop & refine consistent set of standardized reporting
  • Determine framework & evaluation methodology for evaluating performance of various initiatives; includes test-and-learn approach and distinguishing impact of multiple variables affecting the business at once 
  • Identify, source, and utilize insights tools (e.g., Nielsen, Stratum) to evaluate performance of deli categories, competitive position, and potential growth levers

Deli Growth Projects:

  • Partner with Deli Transformation team to identify and prioritize initiatives to reach category sales goals
  • Conduct competitive benchmarking to understand competitor offerings on a category-by-category basis
  • Conduct analyses of various tests & initiatives (e.g,. new product offerings, promotional strategies) to understand effectiveness; provide recommendations to deli transformation and Kroger category management teams

Retail Strategy Development:

  • Identify and prioritize potential initiatives to grow retail revenue & improve profitability; align with leadership and cross-functional stakeholders on size of prize and execution requirements
  • Develop roadmap to execute initiatives, provide support to teams responsible for execution
  • Maintain & update plan based on initiative performance

Executive Alignment:

  • Develop materials for VP Retail and/or Sr Director NPD to meet with Home Chef’s executive team on roughly a monthly basis to cover strategic plans; join these meetings as required
  • Develop materials for retail & product leadership to meet with Kroger deli leadership on a regular basis to discuss strategic planning
  • Manage retail budgeting process, capital requests, and other Kroger alignment processes
  • Identify priority action items coming out of alignment meetings and execute with strategy team

Qualifications: The requirements listed below are representative of the knowledge, skill, ability and/or other characteristics needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.

  • Ability to turn complex questions and issues into clear questions, analysis and results
  • “Big picture” thinker capable of prioritizing work that makes the highest impact; able to work across a wide range of competing demands and get up to speed quickly on new problems
  • 3+ years of experience in a rigorous fast-paced work environment – consulting, finance, data analytics, manufacturing, CPG, etc. Prior consulting or strategy experience preferred.
  • Comfortable leading large meetings and bringing cross-functional stakeholders through a significant initiative
  • Strong analytics (Excel, Google Sheets) and presentation (PowerPoint, Google Slides) skills
  • Previous experience with retail or fresh/perishable products preferred
  • Completion of a four-year degree program in a related field: Business, Economics, STEM

- Comprehensive Medical, Dental, and Vision Insurance – benefits start the 1st day of the month following your start date 
- Company paid Life Insurance, Short Term Disability and Long Term Disability
- 401k Employer match - 50% on the $1, up to 6% of the employee's earnings 
- We offer flexible spending accounts (FSA) for qualified Medical, Dependent Care, Parking, or Transit expenses
- Flexible paid time off (PTO) policy, plus sick days 
- Generous Parental Leave 
- Great Work/Life Balance – We value and support each individual team member
- Quarterly company-wide “Town Hall” meetings 
- Ongoing professional development opportunities by level and function
- Your choice of Windows or Mac laptop, plus an extra screen 
- Onsite gym 
- Weekly Fooda credit
- Newly renovated office in the historic Old Main Post Office which is located close to multiple Metra and CTA options
- Employee discounts through Perkspot
- Discounts on Home Chef meal kits and at Kroger stores
- Casual dress in a fun, friendly and collaborative work environment
Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
Home Chef is an equal opportunity employer.
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Technology we use

  • Engineering
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    • IllustratorDesign
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Located in the iconic Old Chicago Post Office. The office is easy to get to by various train and bus stops being close by.

An Insider's view of Home Chef

What’s the vibe like in the office?

Home Chef is all about building relationships and getting to know team members on a personal level. Our new office was designed with the idea of being at “home” in mind. There are lounge chairs and collaborative spaces where we are constantly meeting with co workers from different teams to brainstorm and ideate!

Mel Rocha Cheng

Retail Brand Manager

How do you collaborate with other teams in the company?

Being on the New Product Development team, we are very fortunate in the fact we get to interact with almost every team at Home Chef! In my role specifically, I have the chance to utilize my interest and core skill set in consumer and data insights to help inform our cross-functional teams of different lanes of innovations we can take next!

Scott Milling

Senior Insights Analyst, New Product Development

What are some things you learned at the company?

One of the greatest lessons I’ve learned here at Home Chef is what it means to have great leadership. 2020 has been one of the most chaotic years I’ve ever experienced in Operations but having a management team that cares about getting the job done AND ensuring the teams well-being has been such an amazing learning experience!

Jamie Marshall

Special Projects Manager, Operations

What unique initiatives do you have that encourage innovation?

We do a great job weaving innovative thinking into our day-to-day and make it a priority so much that we have “curiosity” as one of the core values for the company. The tech team holds regular brainstorming and competitor tear-down sessions and day-long “hackathons” where we’ll focus on solving a specific problem or building a certain product.

Katie Bevier


How does the company support your career growth?

Home Chef is constantly growing and moving forward so things never get boring or stagnant. There are plenty of opportunities to grow professionally and to move forward within the company because we are empowered to speak up and to contribute.

Nigel Palmer

Executive Chef

What are Home Chef Perks + Benefits

Volunteer in local community
We offer volunteer days at The Greater Chicago Food Depository. Our Employee Resource Groups are actively engaged in volunteer events throughout the year.
Partners with Nonprofits
Home Chef has partnerships with The Greater Chicago Food Depository and Feeding America.
Friends outside of work
Eat lunch together
Intracompany committees
HC Connect is our internal team who puts together social events and programs for our teams
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
CookOUT (LGBTQ+), Black ERG, Parents Group, Women's Group and Home Chef DEI Council
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
You know your schedule best!
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Home Chef hosts company outings Semi-annually.
Free Daily Meals
Weekly Fooda credit which equals to one company paid lunch per week .
Game Room
Our game room includes ping pong, board games and video games
Stocked Kitchen
Some Meals Provided
Happy Hours
Happy hours are hosted at team's discretion.
Recreational Clubs
Home Office Stipend for Remote Employees
We are currently offering $50 per month to all remote employees to help pay for home office expenses
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Home Chef hosts lunch and learn meetings once per quarter.
Promote from within
Paid industry certifications

Additional Perks + Benefits

We are always looking at new perks and benefits to offer to our employees.

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