Manager of Decision Scientist
Responsibilities
Manager of Decision Sciences, The Marketing Store: Responsible for understanding customer & ind trends, utilizing data & insights to aid dev/exec/optimiz cstmr segmentation, channel mix, data models/sources, & multivar tests across omni-channel mrktng campaigns. Advise internal/external decision makers around cstmr & ind trends in Auto, Telecom & Restaurant vert’s, & how impact current & future mrktng channels & tech. Oversee & dev CRM prgrms/plans/strategic briefs & manage exec across multi customer touch pts (web/mobile apps/social/email/direct mail/call center/vehicle). Reqs: MS in quant discipline (Math, Stats, Psych, Poli Sci, Econ or Comp Sci) & 4 yrs exp as Mrktng Analyst/Mgr of Decision Sci w/in CRM or 1-to-1 mrktng strategy/analytics, which exp must incl 1-yr exp in mngmnt for omni-channel CRM exp’s incl database growth & digital engagement w/in auto, telecom or restaurant ind. Any exp must incl: dev digital tagging & QA using tools like Google Analytics & Adobe Analytics; design multivar experiments while ensuring stat signif results; translate offline brand vision to online channel & execute strategies; use tools incl SQL/R/Python/SAS; cleansing/manipulating/transforming data; dev business intel w/ Tableau, incl auto & server publishing; 25% Travel. Loc: Chicago, IL.