The market research analyst is expected to develop and implement new approaches for gathering customer insights beyond traditional phone and email touchpoints. The analyst will provide in-depth statistical quantitative and qualitative analysis for Cat product, marketing and business teams as well as Cat dealers using customer data collected from the new survey methods.

Responsibilities – Customer Insights Program Analyst:

The analyst will work with enterprise teams responsible for all customer touchpoints to develop new approaches to gather customer voice. The analyst will identify trends, customer loyalty drivers and determine what the data means using raw field data collected from digital and customer events. The role reviews, consolidates, and analyzes all competitive, market, and industry related information.

Responsible for performing data analysis and drawing key insights through the analysis process as different data perspectives are taken such as segmenting the data by machine type, region, application or degree of brand loyalty. Presents own analysis and interpretation to customer experience managers, product groups, industry mangers and DSD sales and marketing reps. and their management for review. This role will also assist DSDs and industry groups in communicating findings to Cat dealers.

This role will also assist the CIP program manager with enterprise training exercises for internal Cat and dealer employees, which will require a thorough understanding of the CIP (Qualtrics) and TSP (BIC) data portals, survey content and key insights into how the data can be used and interpreted reliably.

Qualifications

Required Qualifications:

• Bachelor’s degree or 7-10 years equivalent experience in market research, marketing analytics, NPI or product development roles

• 3-5 years of Financial, Marketing or Product experience

Desired Skills:

• Knowledge of company product line, customer applications and dealer support and service capabilities

• Must have excellent analytical and communication skills including expertise in computer applications

• Ability to understand both technology and business domains

• Strong customer focus and ability to influence across multiple levels of the enterprise to gain the respect of senior business leaders.

• Ability to fulfill individual role by delivering high quality work in a timely manner while interacting with and supporting the team effectively

• Ability to work effectively in the global environment with many different cultures represented is critical to the success of this position.

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

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Kyle Cline

Analytics Manager

PEOPLE-FIRST EXPERIENCE

Work in a setting that prioritizes people

Leading a team isn’t Cline’s only duty. “My most important leadership role is being a father,” he said, commending the parental leave policy that let him be with his newborn son. The human element extends to entities like the Caterpillar Foundation, which among other initiatives, provides support to disaster-impacted areas. “I’m proud to work for a company that prioritizes communities and their people,” Cline said.

Caterpillar makes me feel like they want me to stay and grow.

Shilpi Banerjee

Senior Software Engineering Manager

GROW EACH DAY

Advance in a development-minded environment

A 16-year company veteran, Banerjee hasn’t just logged serious time with the company — but mileage, too. From navigating M&As in Japan and tackling new product introduction in China and Singapore, to spearheading digital efforts in India, the technologist has grown immensely since starting as an IT analyst. “At Caterpillar, there are myriad opportunities to explore your potential and grow your career globally,” Banerjee said.

Leaders appreciate initiative, enthusiasm, flexibility and the drive to get things done.

Jenny Thompson

Digital Product Manager

Real World Impact

Digital Solutions That Power the Bottom Line

Digital Product Manager Jenny Thompson sees connectivity as a cornerstone of great service. “Our digital services empower customers to improve their efficiency, productivity, profitability and sustainability — directly powering their bottom line,” Thompson said. To transform its customers’ operations, Caterpillar develops digital solutions that combine its many strengths: asset and service data, engineering and robust analytics. “These tools give customers insights about their operations and recommendations for their fleets that are more tailored than ever before,” Thompson said.

Caterpillar was an early adopter of connectivity and the value that data can bring. We want our customers to be successful, and these technologies are important enablers for that success.