Digital Marketing Analyst (Cross-Channel Measurement & Reporting)

closerlook, inc. is a digital marketing agency focused on using relationship-marketing strategies to create efficient and effective marketing solutions for the pharmaceutical industry. We use our deep understanding of healthcare-professionals’ behaviors, beliefs and preferences to help brands build and maintain meaningful relationships with their most valuable customers. From e-mail marketing campaigns to mobile apps to eLearning programs, we help our clients make every move count by communicating the right message at the right time, and through the most effective channel.

We are looking for an analytics professional with strong quantitative abilities, effective communication skills and an understanding of digital and cross-channel marketing to join our Analytics practice. We work in close partnership with agency competencies (e.g. strategy, creative, account management) and with our pharmaceutical clients to measure cross-channel marketing effectiveness and fuel data-driven strategic and creative optimization. Our deliverables include:

• Cross-Channel Marketing Effectiveness & ROI
• Website performance reporting and optimization
• Digital media performance reporting and optimization
• Creative Optimization
• Cross-Channel Marketing Strategy
• Measurement and Reporting
• Analytic Software Solutions

Responsibilities:

• Partner with closerlook strategy and creative to drive continuous optimization of client marketing effectiveness and agency innovation
• Serve as lead on website A/B and multivariate testing, creating testing plans and analyzing results for actionable insights
• Assist in the planning, development of and delivery of in-depth analysis of cross-channel marketing performance to closerlook, agency partner and client key stakeholder
• Manage offline and online monthly performance reporting including analysis, insight development and stakeholder presentations across a portfolio of client brands
• Develop and foster adoption of measurement strategies and new analytic approaches aligned with client goals, marketing strategy and creative messaging
• Recommend and execute ad hoc analyzes and designed experiments that enhance client marketing intelligence
• Develop and foster client relationships that generate business value
• Develop and foster agency partnerships that fuel client value
• Own & Maintain operational Tableau dashboards

Requirements:

• Strong problem-solving and investigative skills
• Innovative, entrepreneurial thinker who can both develop and implement new analytic capabilities
• Experience supporting CRM, digital and/or social media multi-channel marketing strategy and tactics
• A minimum of 3 to 5 years’ experience in analytics, data-science, data-driven strategy, quantitative research, and/or management consulting work
• Bachelor’s Degree in an analytic-focused field (e.g. engineering, math, statistics, economics, finance, social sciences). An advanced degree is a plus.
• Agency experience is required
• Experience using data exploration and visualization tools (e.g. Tableau, Cognos, SPSS, Excel)
• Experience using web, digital media and social analytic tools (e.g. Google Analytics, Adobe Analytics, WebTrends, Google Adwords, DoubleClick, Facebook Insights, YouTube Analytics)

• Experience with CRM and database marketing techniques, tools, and processes is a plus
• Experience with analytic programming languages is a plus (e.g. R, Python, SAS, SQL)
• Client Management experience is a plus