We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

ABOUT THE ROLE

As part of Centro’s Media Operations team, the Performance Associate will be responsible for the fulfillment reporting and optimizations of a section of Centro’s digital media business. This person will possess analytical skills; including the ability to analyze raw data, interpret media performance, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. The analyst must be flexible, extremely organized and able to work in a high volume workplace. The Associate goes above and beyond to provide Raving Fan service for Centro’s clients and internal teams by developing strong interpersonal relationships. The Performance Associate will support the Performance Analytics team while learning the intricacies of the digital measurement landscape. The Associate will execute the fulfillment of media plans for at least 1 year before being offered a potential opportunity to work on agency/client campaigns as a Performance Analyst (exact timeline dependent on experience and performance).

ABOUT THE TEAM

The Performance Analytics team has a passion for analytics and a common vision for improvement and growth. As trusted advisors to both our internal teams and clients, our time is split between diving deep into rows of data, showing off our reporting dashboards, and educating our clients on KPIs, tools and evolving methodologies. Among our supportive team network you can often find us showing off the creative reporting templates and custom dashboards that make us proud.

CORE RESPONSIBILITIES

• Work directly and constantly with Sales, Digital Media Specialist/Associate and Performance Analyst teams to define campaign key performance metrics
• Assist Ad Operations Specialist team with tracking needs and discrepancy management
• Monitor the performance of digital media campaigns against established benchmarks using internal and 3rd party reporting systems
• Provide reporting that highlights the effectiveness of digital media campaigns including display, mobile, video and RTB buys
• Analyze performance of digital media campaigns and provide strategic tactical insight and optimization recommendations to the Account Management team
• Organize post-campaign data and insight into compelling wrap up reporting and presentations
• Assist Performance Analyst team with trending and optimization analysis and providing insight for client deliverables

QUALIFICATIONS

• 0-1 years advertising experience (full time or internship)
• Bachelor’s degree in Advertising, Marketing, Business, Statistics or Economics preferred
• Strong knowledge of MS Office, especially Excel
• Excellent organization and communication skills
• Highly motivated with a desire to grow in to a direct analytical support role
• Strong qualitative skills with ability to mine data and articulate trends and insight
• Understanding of digital media landscape preferred
• Strong independent thinking and problem solving abilities

Centro is an Equal Opportunity Employer. We respect and support an inclusive workplace diverse in thought, perspective and culture. We celebrate all team members regardless of gender/identity, sexual orientation, race or cultural background, religion, physical disability and age. We are better together.