Senior Director of Strategy and Planning

Overview

The Marketing Store is currently seeking a brilliant and inspiring Sr. Director of Strategy and Planning to lead the development and implementation of brand activation strategies for some of the most famous brands in the world. Working closely with Creative and Account leadership, she/he will leverage intelligence and insights to orchestrate strategic planning and fuel ideas for impactful customer engagement programs and promotional marketing campaigns—programs and campaigns that compel consumers to take action on a mass scale, interact with brand experiences, and feel a more positive connection to the brand.

 

The Sr. Director of Strategy and Planning will immerse themselves in our key clients brand, conduct research, and analyze data to truly understand how best to disrupt and motivate consumer behavior to drive meaningful business results for our clients. He/she will establish themselves as a thought leader, educate and inspire others with impactful storytelling, incredibly insightful and interesting work, and by exhibiting a deep understanding of our client’s business, the industry, competition, culture, trends and consumers. She/He will work with a small team to capture and translate this intelligence and thinking into insightful and inspirational creative briefs, client presentations, knowledge share out sessions, brainstorms and more.

Responsibilities

  • Leading the development of brand activation strategies from inception to execution
  • Develop research plans and conduct qualitative and quantitative research
  • Understand and identify cultural, technological and social trends and their impact on attitudes and behaviors
  • Perform ongoing competitive and industry analysis
  • Facilitate and direct brainstorm sessions
  • Lead concept testing and research to optimize ideas and understand potential impact
  • Creation and presentation of thought leadership pieces
  • Manage and mentor other Strategic Planners
  • Write amazing creative briefs and client presentations
  • Partner with internal teams and clients to establish expertise and gain trust

Desired Skills & Experience

  • 7+ years of experience with strategic planning in an agency environment
  • Experience managing other Strategic Planners
  • Experience working interacting with and presenting to senior level clients
  • Passionate about marketing and understanding human behavior and culture
  • Curious and enthusiastic
  • Persuasive with excellent written and oral communication skills
  • Significant experience leading qualitative and quantitative research (conducting and commissioning) along with an understanding of different methodologies and approaches
  • Experience leveraging data to glean insights, evaluate programs, and inform strategic decisions
  • Experience leading ideation/brainstorm sessions
  • Experience with major research tools
  • Intimately familiar with digital channels and how consumers interact with digital and mobile

Benefits

The Marketing Store provides comprehensive benefits offerings to all full-time employees starting on day one. Our benefits include options for medical and dental insurance, 401(k) plan with Company matching provision, profit sharing, flexible spending accounts, tuition reimbursement, life insurance, health and wellness benefits (including discounts on products & services), employee assistance program, and disability insurance.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • D3JSLibraries
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • DB2Databases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases

Location

Our company is in the heart of the Loop, making for an easy commute. We are blocks away from the river and the lake surrounded by trendy hotspots.

An Insider's view of The Marketing Store

How would you describe the company’s work-life balance?

The Marketing Store offers employees an incredible work life balance. We all work hard to get the work done but our personal lives and passions outside of work are always supported. Employees are encouraged to have flexible work schedules, working remotely when needed and finding time to do what they love in and out of the office.

Alysha

Vice President, Communications

What's the biggest problem your team is solving?

We’re leveraging data to solve marketing challenges for clients to understand who their customers are, and to activate future games & promotions. By using data, we’re enabling our clients to make data driven decisions and create custom experiences that will resonate with their target audience.

Wendy

Senior Director, Analytics

What makes someone successful on your team?

Being solutions oriented is the secret to success at The Marketing Store. We’re lucky to work with some of the biggest brands on new digital initiatives – which means we are often navigating in the unknown and encountering new scenarios. Successful team members can access current road blocks and determine how they can help solve the problem.

Leigh Anne

Director, Product Management

How do your team's ideas influence the company's direction?

Analytics is at the core of what we strive to achieve at TMS – measurable impact to our client’s business. The decision science team is responsible for enabling the descriptive and prescriptive marketing analytics that drive strategic recommendations and shape the programs that we execute across the agency.

Tom

Manager, Decision Sciences

How do you empower your team to be more creative?

I let creatives do what they came here to do by empowering them to think and have a point of view. Make them trust me because I commit to their development and follow through. I challenge their thinking and executions, so they can think strategically. Respect them as humans and provide them with an environment where they have fun and can grow.

Diana

Vice President, Creative Director

What are The Marketing Store Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Tuition Reimbursement
Promote from within
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