Senior Manager, Digital Performance Data & Analytics
About Camelot Illinois
Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects, and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.
About the Team:
The Digital Team is responsible for managing the Illinois Lottery Brand, Marketing, and Games presence online and delivering iLottery sales growth and engagement through the web, mobile and social channels.
Position Overview:
The Senior Manager, Digital Performance Data and Analytics will report to the Director of Digital Performance and will be responsible for developing analysis of the Illinois Lottery’s digital iLottery performance, completing analytical projects, and data discovery/exploration supporting Camelot Illinois’ digital sales, acquisition, and retention objectives and commercial targets. This role is at the intersection of data analytics, digital marketing, and conversion journey. The ideal candidate will be self-driven, regularly exploring data for opportunities that fit within our digital performance marketing strategy via SQL, Tableau, and Adobe Analytics/Google Analytics, and recommending these opportunities to the Digital Team and the broader organization. They will work with the Director of Digital Performance to analyze the impact of platform changes, CRM and Acquisition activities and campaigns, and macro events.
Responsibilities:
● Hands-on management, analysis, and execution of iLottery acquisition & retention tests and tactics in conjunction with campaigns defined by Marketing Team
● Work with our performance-driven marketing team to understand test results, develop new segments, and improve KPIs
● Develop In-depth knowledge of existing iLottery data, and exploration of new datasets as they become available from new games and features
● Keep a detailed record of campaigns, and how they're driving our key business metrics such as LTV, CAC, expected spend across iLottery and our retail partners, etc
● Work with rest of the marketing and media team, digital team, product team, in-house studio and other stakeholders to create a great digital player experience and better understand/segment players
● Recommend ongoing conversion platform optimizations based on business needs
Requirements
Requirements:
● Bachelor's degree or equivalent related experience.
● 4+ yrs in a growth or performance marketing position within a consumer-facing company
● 3+ years experience performing analytics utilizing SQL and database skills in
Teradata, AWS, and/or SQL Server databases, including experience writing SQL queries from scratch to investigate business opportunities/issues
● 2+ years Tableau or a similar data visualization tool experience
● Comprehensive knowledge of attribution measurement and approaches to testing and measuring the incrementality of digital marketing tactics.
● Experience partnering with platform development teams and advocating for features that enable digital performance optimization
● Have an entrepreneurial spirit supported by maturity and sensibility for a regulated environment
● Experience with leading a small team of data-focused digital analysts
● Have courage in decision-making and an appetite for a test, learn and move forward.
● Deeply data-driven and insights led, proficient in spreadsheets, reporting dashboards, and G-Suite/Excel
● Ability to articulate complex ideas and insights in a way that is simply understood and facilitates decision making.
● Action-oriented, agile/flexible, focused, but curious
Preferred Qualifications:
● Experience using digital analytics tools like Adobe Analytics and Google Analytics
● Experience working in eCommerce platforms
● Experience working on digital conversion optimization projects
● Experience with Digital Promotions and Offers
● Experience with AdTech or MarTech and tracking digital media campaigns from click through to sales
Benefits
Working For Camelot Illinois
We are a transformative lottery company with world-class people, technology, and operations that are committed to powering possibilities—for our employees, our partners, and our consumers. With grit and determination, we believe in doing not just the easy thing but the right thing. The Camelot values of Do good, Be accountable, Stay connected, Keep improving, and Spark enthusiasm are embedded in the design of our organization and our plans for Illinois.
- Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
- Be Accountable: We drive results. And we continually strive to get those results more efficiently and effectively.
- Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
- Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
- Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.
Moreover, we pledge to have the highest standards of respect, diversity, and inclusion at our company and support and encourage our partners to do the same.
Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
