Senior Research Analyst - Social Media Intelligence at NielsenIQ
ABOUT THIS JOB
We are looking for associates who are passionate and knowledgeable about the social media space. While you may have experience with reporting on data and social metrics, you should be interested in culling and curating insights from online conversations.
One of our key Clients has a daily reporting system set up, the associate will have to manage efficient and high quality deliverables
Will have to participate / collaborate with the sales team in pitches, sales, responding to RFPs in both Middle east as well as other markets (depending on bandwidth available).
To independently execute Digital Intelligence projects (Social Media, search, online data) by compiling, analyzing, and interpreting data & generating client reports and presentations.
Participate in a research proposal, creating dummy charts. Writes proposals with minimum supervision
Can writes and refines Boolean Queries to arrive at relevant results
Reads/analyses dashboards to provide brand and category insights
Manage and ensure flawless execution and generation of client reports and presentations.
A LITTLE BIT ABOUT YOU
- We are looking for someone who is Curious, Tech savvy, Is in sync with trending topics on the digital medium, Creative, Problem solver, Patient, Persistent, Energetic, Team player.
Min of 2-3 years of experience with a Social Media Analytics Company or an agency / organization and dealt with Digital and web analytics
Have worked on brands that measure their social media performance, as well as generating insights from social media data.
Excellent communication skills
Data extraction, data cleaning: machine learning algorithm (Queries) and Booleans to extract relevant and clean data
Has a working knowledge of Google Analytics, FB insights, Instagram Analytics, Twitter Analytics
Worked on at least 1-2 Social Media platforms: e.g. Crimson Hexagon, Meltwater, Talkwalker, Sprinklr, Synthesio, Brandwatch, Netbase, Sysomos
Experience with search and website analytics
Experience with reviews /ecommerce analytics
Has some knowledge /aware of visualization tools like Power BI/ Tableau integration to social media platforms
Kinds of Studies candidate will work on/ may have worked on:
Category and brand monitoring and analyzing on-line consumer behavior/conversations using listening platforms.
Trend spotting and analysis
Running weekly, monthly, quarterly dashboards / trackers
NielsenIQ is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. We provide consumer packaged goods manufacturers/fast-moving consumer goods and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Our approach marries proprietary NielsenIQ data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. We like to be in the middle of the action. That’s why you can find us at work in over 90 countries, covering more than 90% of the world’s population. For more information, visit www.niq.com.
NielsenIQ is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.