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Senior Strategy Analyst - Go To Market

| Chicago

 

What's it like to help manage a multi-billion dollar brand? Why don't you join us and find out!

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. Do you want to take more ownership of your career? Then you're ready to be part of Groupon.

 

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering an excellent experience that connects them to our merchants and in turn drives business growth.

 

Groupon is looking for a Senior Strategy Analyst - Go To Market to work with the Go-To-Market team take our new, high-profile no-printout cashback product to market. You will be responsible for using data-driven insights to optimize merchandising strategy and deliver on growth targets for the Groupon+ business. The position will work closely with partners in Sales, Product, Merchandising, Marketing, and Finance to understand performance, find opportunities for improvement, and develop plans of action to improve revenue and growth.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

You’ll spend time on the following:

  • Collect, analyze, and evaluate data to understand macro business trends and measure effectiveness of promotions and merchandising levers

  • Take our no-printout, automatic cashback product to market and ensure product-market fit by working in a tightly coordinated fashion cross-functionally with merchant acquisition, product, finance, marketing, merchandising, brand, and analytics

  • Track daily business performance through the creation of standard and ad hoc reporting and analyses

  • Develop insights to identify areas of opportunity, and partner with cross-functional stakeholders to take action

  • Communicate performance trends and analyses to key partners across the organization

  • Develop and drive execution from key partners against the go-to-market strategy, working with leaders across the company to solidify targeting, messaging hierarchy, branding, media mix, adequate supply coverage & inventory, product requirements, and market launch plans

  • Develop forecasts/projections for customer acquisition and budgets. Develop and secure the budget to support paid marketing and the “opportunity cost budget” needed to support onsite merchandising efforts; drive alignment with Finance and Revenue Management on the budgets

  • Champion testing and innovation amongst the marketing channel (e.g., Display, SEM, Email) leaders to support this rare product

  • Collaborate with key product, engineering, and analytics partners to ensure that our automated marketing systems can support computational/automated marketing for the product

  • Partner with marketing analytics to identify and implement how we calculate efficiency for this product given differences with how our core business operates

 

We’re excited about you if you have:

  • Bachelor's degree in Business, Management, Economics, or similar

  • 4+ years of business analytics experience, preferably in management consulting or e-commerce

  • Knowledge of SQL/Teradata and Tableau preferred

  • Advanced Excel experience required

  • Excited by working with data, measuring performance, and making decisions based on quantitative and/or deductive reasoning

  • You are a self-starter, fast learner, adaptive to fast-paced working environment

  • Strong communication skills, both written and verbal, with the ability and confidence to succinctly convey complex information to senior management

  • You’re an analytical decision-maker who is able to see the bigger picture and understand relationships between complex issues when problem solving

  • You have experience leading and influencing across diverse groups, communicating goals, plans and strategy across all channels

  • You’re a polished yet scrappy, ambitious self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment

 

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
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