Sr. Analyst, Marketing Strategy & Analytics
About The Opportunity
Grubhub is dedicated to connecting hungry diners with our wide network of restaurants across the country. Our innovative technology, easy-to-use platforms and streamlined delivery capabilities make us an industry leader today, and in the future of online food ordering.
We strive to create a workplace that reflects the diversity of our customers and the communities we serve. When you join our team, you become part of a community that works together to innovate, solve problems, take risks, grow, work hard and have a ton of fun in the process!
Why Work For Us
We have a fast-paced environment and that is what our teams thrive on. Grubhub believes in empowering people and offering opportunities for development, as well as professional growth. We value strong, positive relationships in all areas: with each other, our customers and our greater community. Want to be a part of a team of diverse collaborators in an authentically fun culture? If so, we want to talk to you - and hear what’s your favorite restaurant for food delivery!
The Impact You Will Make
We are looking for a Senior Analyst who will support the high-performance Marketing Strategy and Analytics team. They will be responsible for leveraging our growth marketing data to rigorously measure performance of our marketing programs. This will include: analyzing A/B tests, performing lift analyses based on DiD or Geo-Experiment frameworks, analyzing multi-touch attribution and channel interactions at the local level, creating new measurement frameworks for new tests, and most importantly working with channel owners to provide strategic insights and recommendations. This role will be based in Chicago and will consist of:
- Strategic Analyses (40%): Tackling strategic questions by performing analyses and providing strategic insights.
- Examples: Enterprise campaign lift analysis, diner churn analysis, new diner quality analyses etc.
- Marketing Performance Analytics (30%): Analyze channel interactions (multi-touch attribution) and other key KPIs (awareness etc.) to develop strategic insights for marketing investment mix at the local geographic level.
- Examples: We ran local tv and free delivery in one market and only free delivery in another. What was the impact on the market and on all the other channels?
- Marketing Measurement (20%): Partnering with stakeholders (e.g., brand, channel managers, pricing) to design impactful experiments using existing (and building new) measurement frameworks.
- Examples: Radio, OOH, Local TV, Brand Events etc.
- Communication & Collaboration (10%): Work closely with the Brand & Marketing senior leads, Finance team and other key stakeholders to communicate and share results.
Some Challenges You’ll Tackle:
- Analyzing complex and ambiguous datasets to produce actionable insights
- Defending surprising or unpopular results against challenges from skeptical stakeholders
- Fielding requests from multiple stakeholders
What You Bring to the Table
- 4-6 years of experience
- Bachelor’s degree in Business, Analytics, Engineering, or related field
- Proficient in Tableau, SQL, Microsoft Office, Google suite
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Strong communication skills with the ability to translate analytical learnings into strategic insights
- Ability to work with different people at all levels and ability to remain calm under pressure
- Identify, analyze, and interpret trends or patterns in complex data sets
- Ability to set a clear goal and milestones, and then execute it
- Eagerness to learn digital marketing and/or e-commerce
Got These? Even Better:
- Experience in statistical analysis, including regression analysis, performance attribution, and hypothesis testing
- Experience with A/B testing and/or digital marketing
And Of Course, Perks!
- Flexible PTO. Grubhub employees are provided a generous amount of time to recharge their batteries.
- Health and Wellness. We provide programs that support your overall well-being such as generous medical benefits, employee network groups, company-wide fitness challenges, and a comfortable and casual workplace! We also support our parents by offering 8 weeks of paid parent bonding time, a 4-week returnship program, and 6-8 weeks paid medical leave.
- Learning and Career Growth. Your personal and professional development is a priority at Grubhub. From day one, we empower you to lead and be an active participant in your career growth. We provide continuous learning opportunities, training, and coaching and mentorship programs.
- MealPerks. Who’s ready for some lunch? We provide our employees with a weekly Grubhub credit to enjoy and support local restaurants. We also offer company-wide meals several times a year to bring our Grubhub family together.
- Fun. Every Grubhub office has an employee-led Culture Crew that connects people through fun, meaningful events and initiatives. Some of our popular past events include: Wing-eating contests, Grubtoberfest, 5k Runs, Bring Your Child to Work Day, regular happy hours, and more!
- Social Impact. We believe in the importance of serving the communities that support our business. In addition, employees are given paid time off each year to support the causes that are important to them.
Grubhub is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. The EEO is the Law poster is available here: DOL Poster. If you are applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an e-mail to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
CA Privacy Notice: If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].