Who We Are:

Braviant is a Chicago-based fintech startup that combines breakthrough technology and machine learning to empower underbanked consumers with better credit solutions. Our team of technologists, data scientists and fintech veterans develops proprietary decision algorithms that look beyond a traditional credit score to more accurately assess a person’s true ability and willingness to repay. This next-generation approach to lending is reducing credit barriers and creating a Path to Prime to help the 43% of U.S. adults with non-prime credit reduce their cost of borrowing, build credit history, and achieve better financial outcomes.

The Role:

We are looking for a talented Sr. Manager, Marketing Analytics to lead a team focused on data-driven optimization of customer acquisition channels and retention strategies. The right person for this role will have a blend of technical and leadership skills, a strong background in data and analytics with a bias toward continuous testing and optimization, and experience working in the consumer lending industry.

Responsibilities:

• Lead a team of predictive modelers and strategists responsible for the development, validation, maintenance, optimization, and monitoring of decision models and strategies to support ongoing optimization of return on marketing spend
• Establish and maintain marketing mix and attribution models to facilitate accurate reporting across multiple channels
• Partner with Marketing, Finance and other teams to determine the key marketing objectives, establish marketing budget, update monthly forecast, and explain any variance in actual vs. projected results
• Leverage predictive modeling techniques including machine learning to grow and optimize Direct Mail, Digital / Affiliate and other new customer acquisition channels
• Develop and optimize Refinance and Retention strategies to support long-term customer relationships and enhance lifetime value
• Collaborate with Marketing, Product and Business Intelligence teams to define and monitor critical marketing KPIs
• Generate proactive insights and perform ad hoc analysis as needed to support data-driven decision making and help identify and execute on new opportunities for profitable growth
• Collaborate with Product and Technology teams to build on the existing Analytics infrastructure to support continuous testing / optimization and streamlined implementation of new marketing models and strategies
• Attract, hire, manage and mentor top tier Marketing Analytics professionals

Requirements:

• 5+ years of experience leading a team of predictive modelers / analytics professionals in a fast-paced environment; strong preference for 3+ years of unsecured consumer lending experience
• BA (MA preferred) in Computer Science, Data Science, Applied Mathematics, Statistics, Economics or other quantitative field, or equivalent work experience
• Experience with marketing mix and attribution models, targeting/segmentation, direct mail, digital marketing, optimization, and lifetime value analysis
• Expert proficiency in languages used for data manipulation and statistical analysis e.g. R/Python/SQL Hands-on experience with a variety of predictive modeling techniques including logistic regression, boosting, decision trees, and more, and a strong desire to keep skills up to date and explore new methodologies over time
• Knowledge of optimization, stochastic processes, experiment analysis and bootstrapping
• Ability to collaborate with cross-functional teams to solve complex problems and develop pragmatic solutions under tight deadlines
• Relationship builder who can establish trust, confidence and credibility with peers, senior leaders and direct reportsMotivated by working in a high-growth, fast-paced and iterative environment

Looking for perks?

• 3% 401K employer contribution that is immediately vested

• Health benefits? We’ve got you fully covered.

• Flexible work schedule with results-based culture

• Generous PTO

• Annual professional development allowance

• Fully stocked kitchen

• Casual dress code

• Team building events and happy hours

• Significant career upside as our business grows