Company Description

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries and billions of customers served each year. As the global leader in the food service industry, we have a legacy of innovation and hard work that continues to drive us. Today, we are growing with velocity and are focused on modernizing our experiences, not to make a different McDonald’s, but to build a better McDonald’s.

We are moving fast and are adding to our best-in-class team. Joining McDonald's means thinking big every day and preparing for a career that can have impact around the world. We are customer obsessed, committed to being leaders, and believe we are better when we work together. Over the last couple years, we’ve launched home delivery, modernized our restaurant experience through digital enhancements and have so much more to come.

We are dedicated to using our scale for good: good for people, our industry and the planet. From ambitious recycling initiatives and balanced sourcing efforts to our partnership with Ronald McDonald House Charities, we are constantly improving. We see every single day as a chance to have a genuine impact on our customers, our people and our partners.

Our new, state-of-the-art headquarters is located in the booming West Loop area in the heart of downtown Chicago. It's set up to be a global hub that cultivates innovation. Take a class at Hamburger University, sample future menu items in our Test Kitchen, and utilize the latest technology to communicate with your team around the globe! Our office helps us connect with each other like never before. Participate in monthly organized events, enjoy massive outdoor spaces, an 8000 square foot gym, and an onsite McDonald's serving international favorites. Needless to say, you’ll be lovin’ it here!

Job Description

The Digital Evolution @ McDonalds

Over the past couple of years, McDonald’s has made considerable investments in its digital transformation, all sought at putting the customer front and center in everything we do. In 2017, McDonald’s started modernizing its stores in an effort to build a world-class dining experience in our restaurants (EOTF-Experience of the Future). This included the addition of new technologies like self-ordering kiosks and digital menu boards as well as an updated and contemporary design inside the restaurants and service improvements like table service. These advancements were all designed to improve our ability to deliver on our customer’s expectations, and surprise/delight them when they choose to visit.

In addition, McDonald’s launched its first mobile app a few years ago to improve digital access and convenience. Among other capabilities, it contains innovative geo-fencing capabilities that determine when a customer is approaching the restaurant, helping us ensure that the food preparation/timing will be making our product as fresh as possible. This app also allows for convenient mobile payments and helps facilitate customers getting their order quickly without standing in line or waiting in the drive-through.

With all of the digital transformation taking place across the McDonald’s network, we now have access to a growing and rich CUSTOMER DATA set fed by tens of millions of transactions and digital interactions every day. Demonstrating this data is essential to the development of a unified marketing strategy and customer experience, both in-store and out-of-store. With an informed approach, we can better deliver on the convenience and value that our customers expect from us.

Recently, McDonald’s formed a new dedicated division within the US Marketing organization - Customer Data Strategy, Technology and Marketing Science - to ensure we are laser-focused on improving the value of these data assets and our marketing ecosystem across the organization. The goal of the Supervisor, Customer Data Activation, specifically, is to support the Manager, Customer Data Activation and the wider Customer Data Science team by bridging customer data to activation endpoints to drive profitable digital guest counts. Our guiding principle is to drive towards a rich, personalized experience for our customers across all of our digital channels (Mobile App, Web, Kiosk, Digital Menu Boards, CRM) and to improve the return and efficiency of our marketing investments wherever and whenever possible.

Qualifications

We are in need of a highly motivated individual to:

• Demonstrate understanding of marketing technology capabilities and partner with key paid and owned teams to optimize paid and owned communications (including offers) with a test-and-learn approach.
• Maintain the Test and Learn central repository, which consists of a timeline and backlog, test designs, and test results.
• Effectively communicate test results across internal and external partners.
• Coach cross-functionally in test-and-learn standard methodologies.
• Support ongoing evolution of marketing technology tools and capabilities through a lens of potential business use cases.

Minimum Qualifications

• Experienced in digital media, CRM, and/or customer data space (all three a plus).
• Understanding of test design, with the ability to translate results to business recommendations.
• Proven track record of collaborating with peers and individual contributors across a wide range of functions to meet a common goal.
• Ability to communicate technical information with business relevance to both technical and business audiences!
• Attention to detail, both in project management and documentation!
• Minimum of a Bachelor’s degree in Marketing, Business Administration or a related field.
• MS Office proficiency required.

Additional Information

McDonald’s is committed to providing qualified individuals with disabilities reasonable accommodations to perform the essential functions of their jobs. Additionally, if you (or another applicant of whom you are aware) require assistance accessing or reading this job posting or otherwise seek assistance in the application process, please contact [email protected] 

McDonald’s provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.