Senior Technical Email Analyst
Avant is revolutionizing the world of lending by lowering the costs and barriers of borrowing for everyday people. At our core, we are a technology company that builds advanced platforms and uses custom analytics. Today, we help underserved consumers, the majority of whom get fast funding on our online platform without having to talk to anyone. Tomorrow we plan to use our world class technology and underwriting capabilities to launch new products and bank partnerships that improve people’s financial lives.
Job Description
As a Technical Email Analyst at Avant you’ll be the key to success for our email programs. You will be responsible for the technical aspects of our email channel. Managing and optimizing the way data to allow us to communicate with the right customers are the right time.
What you do at Avant
- Responsible for all technical aspects of our email channel; creating and auditing audience profiles, exporting data to/from our ESP from internal database using SQL and/or Python.
- Onboarding Avant’s partners with our ESP, managing data flow set up and ensuring data & customer segmentation accuracy.
- Utilize data to provide additional insights into testing strategies for email channel.
- Create proactive and actionable reporting tools to identify further optimizations.
- Proactively identify and resolve technical data upload and/or structure concerns that could affect email performance.
- Continuously track and ensure ISP performance for email deliverability, SPAM compliance, and email list management.
- Partner with various internal teams on how to best integrate with ESP and assist in ad-hoc sends.
What you might own at Avant
- Ensure list accuracy with regular audits of email sends using python; will verify that the right customer is getting the right email at the right time.
- Analyze customer behavioral data to tease out customer segmentation that drives improved yield
- Partner with cross functional teams to ensure proper customer segmentation is happening throughout the customers life cycle.
- If you love data and process optimization . . . the opportunities are endless!
Why you are a fit for Avant
- Bachelor’s Degree in an analytical field (ex. Engineering, computer science, mathematics, statistics, etc.)
- 1-2 years in reporting, analytics or other data role
- Advanced knowledge with writing and debugging SQL queries and/or Python.
- HTML/CSS coding a HUGE plus
- Strong analytical skills and ability to use data and metrics to continually optimize marketing campaigns
- Experience working with Responsys (is a plus!)
- A passion for problem solving
- Naturally detail-oriented; you make sure that all i’s are dotted and t’s crossed
- A self-starter - always thinking about how things can be done better and then executing on that vision (did we say optimization focused!?)
- Familiarity with personal finance topics and strong interest and passion for the “fintech” industry
Why Avant is a fit for you: At Avant, we believe our values make a difference:We value, support, and help each other growWe are committed to active inclusion and diversityWe are transparent and believe the best idea winsWe succeed when our customers succeedWe get sh!t done… responsiblyAnd we keep it fun! We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.