Vice President, Analytics (Analytical Platforms)

| Chicago
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit www.epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Epsilon is a data-driven company that delivers business value to our clients through analytically based products. A foundational element of our analytically based products is its Analytical Platform. The Analytical Platform consists of four key capability areas:  Data, Attribution, Measurement and Insights. These capability areas make use of client 1st party data, acquired 3rd party data and marketing exposure data to support transparent performance measurement, program optimization, reporting and strategic insights.

As the Vice President of Analytical Platforms, you’ll serve as a subject matter expert in the capability areas of the Analytical Platform. Leveraging your in depth understanding of Epsilon’s data assets, broad-based knowledge of measurement and attribution, and familiarity with insights and visualization tools, you’ll allocate a significant portion of your time designing analytical platform capabilities to support Epsilon’s products. The platform design is continually evolving through the development and maintenance of a platform roadmap, the requirements for which have been gathered by synthesizing identified user needs, competitive offerings, product evolution, and technical innovation.

Responsibilities:

  • Will have ownership for defining methodologies and tools to support analytical needs of Epsilon’s products
  • Serve as the primary point of contact for Product Management as it relates to utilization of the Analytical Platform within products
  • Balances the prioritization of the Analytics team’s backlog against short term business needs and the long-term Analytics Platform mission
  • Understands how Analytical Platform capabilities deliver value to stakeholders (e.g., internal clients, external clients, company) and seeks to continuously improve upon value delivered
  • Able to translate analytical capability needs into technical requirements while considering constraints due to data availability, legal/privacy, and system processing
  • Steer the successful rollout and adoption of developed platform capabilities by training internal teams on the appropriate use of the methods and tools in their day to day work

Qualificators:

  • Master’s degree in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline preferred
  • 15 years of experience in marketing or business analytics
  • 10+ years of proven progressive leadership experience in a creative service-related industry
  • 10+ years managing direct reports
  • 10+ years of experience in customer-facing analysis of advertising or similar marketing data
  • 10+ years of experience in communicating sophisticated analytical concepts to clients and/or internal or external stakeholders
  • Expertise in marketing measurement approaches including test/control (randomized control trials), experimental design, marketing mix
  • Familiarity with rule-based and model-based attribution methodologies
  • Prior experience doing hands-on analytical work solving real world business problems
  • Prior experience in a software or product development setting
  • Knowledge of the digital ecosystem and the analytical solutions commonly used in it
  • Leader of high-performing teams

Preferred Knowledge & Skills:

  • Understanding of MarTech and AdTech competitive landscape
  • Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe etc.
  • Understanding of predictive modeling techniques

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Technology we use

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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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