Creative Director
The world has changed. Why hasn’t insurance?
Kin’s mission is to reimagine home insurance For Every New Normal. While other insurers struggle to handle a fast-changing world, Kin is built for the future and is prepared to meet its challenges head on while helping our customers do the same.
Kin is proud to be one of BuiltIn Chicago’s 2021 and 2022 Best Mid Sized Companies to work for, and Forbes 2021 Best Startup Employers in North America. Simply put, our people are what make us great, and we need forward-thinking, inspired game-changers like you to join us in our mission.
So, what’s the role?
We’re looking for a Creative Director who will set our creative vision as we continue to grow Kin’s brand and turn our loyal base of customers into enthusiasts. Passionate about values, storytelling, and consumer engagement, you will make Kin’s brand, products, and purpose resonate with our target audiences. You will champion our values and be responsible for creating memorable campaigns that drive brand recognition and customer engagement. You will have the opportunity to put your mark on the growing home insurance market, where direct-to-consumer models are ripe with storytelling opportunities. In this role, you will lead our creative team’s work and careers.
A day in the life could include:
- Produce breakthrough creative and craft branded consumer experiences.
- Lead the development and refinement of compelling brand stories and messages.
- Provide insights on marketing trends and market research that lead to new creative approaches to brand awareness, customer acquisition, and retention.
- Collaborate with the new market launch team to plan campaigns emphasizing our unique value proposition to accelerate brand recognition and sales.
- Team with our Directors of HR and Communications to reimagine our new hire experience to emphasize our core values.
- Coordinate with channel managers to implement an omnichannel promotional campaign.
- Brainstorm with the creative team to establish a campaign calendar.
I’ve got the skills… but do I have the necessary ones?
- 8+ years experience in a corporate or agency setting, with a focus on brand building and creative storytelling
- 3+ years of people management experience
- Strong understanding of digital marketing channels, including display ads, SEM/SEO, social media, and email
- Proven leadership ability and experience developing and retaining high performing teams
- Outstanding communication skills and ability to influence at all levels in the organization
- Ability to motivate and inspire agencies and partners
Oh, and don’t worry, we’ve got you covered!
- Medical, Dental and Vision Insurance (including 100% employer-paid plans)
- Flexible PTO policy
- Very generous equity options and 401K
- Parental Leave
- Continuing education and professional development
- Disability and Life Insurance
- The excitement of joining a high-growth Insurtech company and seeing your work make an impact
In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality.
Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.
EEOC Statement
Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Kin encourages applications from all backgrounds, communities and industries, and are committed to having a team that is made up of diverse skills, experiences and abilities.
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