Digital Design Director at Peapod Digital Labs (Chicago, IL)

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What’s Our Dish

Announced in May 2018, Peapod Digital Labs (PDL) is an Ahold Delhaize USA company that powers the eCommerce and digital strategies for the Great Local Brands of Ahold Delhaize USA. Accelerating growth in digital and personalization capabilities, PDL is an innovation lab focused on meeting the changing needs of customers, regardless of when, where, and how consumers choose to shop.


Browse The Aisles 

The Digital Design Director will be an experienced specialist in art and design with proven leadership skills. They will supervise a team of designers specializing in visual design, interaction design, experience design, and content strategy. This is a leadership role within the Peapod Digital Labs Product team. They will influence creative strategy, organize across multiple team functions, mentor their creative team, and be the liaison across all teams contributing to the customer experience. The Digital Creative Director will be responsible for the final quality of the creative product within all digital channels.


The Digital Design Director will be responsible for creating compelling, insight-driven digital based experiences. This is a crucial role within Peapod Digital Labs as it requires an ability to both lead a creative team while maintaining a highly collaborate relationship with our brand partners. They must be highly able to translate multiple brand guidelines into a scalable brand strategy solution.

Recipe for Success - What's “in store” for the role  

  • Oversee creative digital direction and strategy across our digital channels
  • Cultivate an efficient process that maintains core UX principles across all visual design, including page templates, modules, design patterns, and typography
  • Lead and develop a team of creative designers and copywriter(s) to ensure quality standards are maintained and continually elevated
  • Partner with stakeholders across both internal PDL teams as well as brand partners 
  • Translate local brand guidelines into a design system that ensures consistency across all functional teams
  • Lead brainstorming and creative sessions to drive compelling digital eCommerce and channel strategy driven experiences 
  • Work with any external brand creative agencies to ensure cohesiveness across channels
  • Work closely with the Marketing, Merchandising, Product, and Tech teams to ensure there is always a harmonious integration of the brand into digital experiences, creating a seamless connection and eCommerce experience for customers across all touchpoints
  • Use a metrics and research-driven approach to analyze, create, and evangelize design strategy
  • Remain up to date across the latest trends in digital design and technology, proposing new ways to elevate our digital experiences
  • Be a key partner across all teams contributing to the customer experience

The Essentials In Your Cart - The required ingredients  

  • Bachelor's degree or relevant years of work experience
  • 10+ years of relevant experience in-house, agency or hybrid (heavy in digital)
  • 4+ years team management experience  

Extra Spices - What you should bring to the table  

  • Strong presentation skills
  • Clear understanding of content strategy a plus  
  • A track record of leading design teams through successful product and/or campaign launches
  • Strong information design experience with a solid foundation in UX design heuristics
  • Marketing and integrated campaign experience a plus
  • Excellent organization skills a plus



Join Us at Our Table

Peapod Digital Labs is a forward-thinking company with a strong legacy of innovation. We recognize who powers our progress – our people! We offer a great variety of benefits and perks to our employees, including: great health care options, including PPO and HSA plans (with company contributions), dental, vision, flexible spending accounts, a 401k with strong company match and immediate vesting, and generous and flexible paid time off.

We are an equal opportunity employer. We comply with all applicable federal, state and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status or any other characteristic protected by law.

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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • ScalaLanguages
    • SwiftLanguages
    • AzureLanguages
    • jQueryLibraries
    • ReactLibraries
    • SpringFrameworks
    • Vue.JSFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics


Right next to Union Station, we are easy to get to and surrounded by food in Downtown and the West Loop.

What are Peapod Digital Labs Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available

Additional Perks + Benefits

Building a cutting edge eCommmerce center of excellence means our teams need to focus on their work challenges, not whether their benefits are activated. With a one-stop shop for online benefit management, competitive bonus potential, and a flexible, brand new office, our employees are able to focus on making the customer experience amazing.

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