Senior Brand Designer at Gemini
Empower the Individual Through Crypto
Gemini is a crypto exchange and custodian that allows customers to buy, sell, store, and earn more than 30 cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company that is subject to the capital reserve requirements, cybersecurity requirements, and banking compliance standards set forth by the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.
Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we want to help you buy, sell, and store your bitcoin and cryptocurrency. Crypto is not just a technology, it's a movement.
At Gemini, our mission is to empower the individual and that includes giving our employees flexibility of choice — our Office Optional Policy allows employees to choose to work from one of our physical locations or from home.
Select roles that are location-specific will still be eligible for flexible schedules.
The Department: Design
In Design Tech, we think comfort zones are the enemy of creativity. A dynamic team of designers, engineers, researchers, our team blends beauty with tech to create a world-class product interface for our exchange. We are inspired by design, fueled by data, and obsessed with the user, both retail and institution.
The Role: Senior Brand Designer
As Senior Brand Designer, you’ll form the cornerstone of content. You’ll join a dynamic team of innovative visual and experience designers as well as developers, working to bring our user experience to the next level. The Senior Brand Designer will liaise directly with our Marketing & Communications teams to create the most compelling and creative ad, social, and video content. Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry.
This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building, and brand recognition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums.
- Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
- Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment.
- Generate clear ideas, concepts and designs of creative assets from beginning to end
- Execute and produce a mix of graphic, motion, and photographic content
- Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
- Support multiple business lines with creation of digital assets
- Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
- Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
- Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms
- Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
- Develop new designs as well as iterate on existing designs for the marketing website
- Support and explore styles for social channels
- Work with marketing to design email, content (ex: white papers), and print collateral
- 4-7+ years of experience in a similar role and or formal design training
- Proficient in Sketch, Figma, Adobe CC, Google Suite
- Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
- Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
- Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
- Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support
- Clear understanding of visual hierarchy, balance, rhythm, typography and color
- Ability to problem solve complex concepts with multiple simplistic concepts
- Creative mindset and ability to adapt to change
- Able to accomplish their given work quickly and thoughtfully
- Comfortable juggling multiple projects and tasks at once
- Has a collaborative work ethic and easy going nature
It Pays to Work Here
We take a holistic approach to compensation at Gemini, which includes:
- Competitive Compensation and Profit-Sharing Equity
- Flexible vacation policy
- Retirement Plan Matching
- Generous Parental leave
- Comprehensive health plans
- Training and professional development
At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.