About Camelot Illinois

Camelot Illinois operates the Illinois Lottery, a modern enterprise that truly benefits the people of Illinois. We place consumers and social responsibility at our core, providing funding for schools, capital projects and special causes. We are a progressive organization that is reinforcing the lottery’s rightful position as a force for good alongside the State of Illinois.

About the Team:

The Marketing function will lead a program to establish the Illinois Lottery brand through innovative, insight-led programs such as a new mobile first consumer experience, exciting games, social media and original advertising campaigns. Our newly developed brand toolkit will not only be used internally to ensure consistent messaging, but will also be leveraged to shape future marketing campaigns.

Position Overview:

The role of the Senior Marketing Manager leads and directs the design and production of visual and audio creative assets for placement across all paid and owned media channels. This individual will oversee creative asset development from our in-house studio from concept to execution. There will also be elements of managing our external creative agency, making sure marquee campaigns stay on time and providing creative input and feedback. This role will report into the Senior Director of Marketing and will have a direct report focused on social media strategy and execution. This role’s direct report will also have their own direct report focused on social media execution.

• Accountable for production of all creative asset development from our in-house studio from concept to execution, making sure communication priorities are delivered and assets are developed to answer various ongoing or on/off product and initiative needs and are within brand guidelines.
• Oversee Social Media team to ensure connection to brand and creative campaigns where necessary and provide guidance on execution of social media strategy
• Liaise between creative and cross-functional teams (external and internal) to ensure consistency across communication
• As we continue to develop in-house studio capabilities, this role will serve to help the team get up to speed on creative needs and pace of business
• Responsible for managing asset-trafficking and overall integrated marketing support
• Manage key stakeholders, including the State, by ensuring important creative decisions have been vetted by all relevant parties.
• Work with our external agency to provide creative feedback and manage creative timelines.
• Work closely with Insights, Media Manager and Product team to gain a deep understanding of target audiences and how best to reach them with messaging that optimizes ROI.

Requirements

Required:

• Bachelor’s Degree in Marketing, Communications or related discipline
• 7+ years of marketing communications experience
• Agency experience
• Client-side experience a plus
• Excellent leadership and communication skills
• A strong understanding of multichannel marketing concepts
• Ability to think creatively with attention to detail when up against deadlines
• Flexible and collaborative team player
• Responsive with a sense of urgency
• Comfort managing change and multiple projects at one time
• Ability to build and foster positive relationships both internally and with agency partners
• Ability to maintain a positive attitude in an environment with competing priorities and meet, if not exceed, tight deadlines

Benefits

Working For Camelot Illinois

We are a transformative lottery company with world-class people, technology, and operations that is committed to powering possibilities--for our employees, our partners, and our consumers. With grit and determination we believe in doing not just the easy thing but the right thing. The Camelot values of Do good, Be accountable, Stay connected, Keep improving, and Spark enthusiasm are embedded in the design of our organization and our plans for Illinois.

• Do Good: We care about our communities, our stakeholders, and each other. We act with integrity & honesty, as a positive force for Illinois.
• Be Accountable: We drive results. And we continually strive to get those results more efficiently and effectively.
• Stay Connected: Being open, honest, and collaborative is what makes us, us. This is embodied in our messaging and communications and in how we treat each other.
• Keep Improving: We’re hungry to be better. We innovate and evolve our business, our teams, and ourselves, always with an eye on professional and personal growth.
• Spark Enthusiasm: We incorporate energy and laughter into every aspect of our work to create positive and entertaining experiences.

Moreover, we pledge to have the highest standards of respect, diversity and inclusion at our company and support and encourage our partners to do the same.

Camelot Illinois is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.