Digital Acquisition Strategist

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Remote
88K-146K Annually
5-7 Years Experience
Artificial Intelligence • Cloud • HR Tech • Information Technology • Software
We deliver digital workflows that create great experiences and unlock productivity.
The Role

Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
We are seeking a dynamic Digital Acquisition Strategist who wants to be a part of our fast-paced, groundbreaking Digital Acquisitions Strategy and Operations team (DASO). We are seeking an individual who has a proven track record for managing complex operations while building exceptional relationships. This person will act as part of the client-facing arm of DASO, advocating for internal client needs and keeping them up to date with actionable insights into campaign performance. They will help define strategies for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of their stakeholders.
The ideal candidate has extensive experience in media planning relationship management and running operationally complex programs. They have a proven track record of meeting campaign goals and achieving excellent client satisfaction. They have programmatic media expertise and familiarity in at least one or more areas within the digital advertising landscape (paid social ads, analytics and attribution)
What you get to do in this role:

  • Partner with other Digital Strategists, Brand Marketing teams, and other internal teams at SN to understand their digital needs and best metrics for success
  • Support translating business goals into digital media strategy with an emphasis on programmatic media
  • Asist in the development of digital media plans and playbooks for optimal targeting, bidding and inventory strategy.
  • Partner with Ad Ops on workflow for campaign orders and tracking in Campaign Manager (GCM) and other platforms
  • Work with external partners such as ad technology companies and ad agencies to facilitate marketing needs and evolve digital media strategy
  • Own process of obtaining of all creative and tracking assets needed to launch campaign
  • Work with internal stakeholders and Ad Ops for campaign optimizations and developing best practices
  • Provide scorecards to management team and own campaign maintenance report and other detailed reports related to the forecasting and performance of campaigns
  • Develop and deliver weekly health reports/check-ins, monthly summaries and QBRs for clients
  • Partner with finance for PR/PO and Invoicing reconciliation


Qualifications

  • 5+ years of digital marketing/program management experience
  • Experience running large scale programs and complex client or stakeholder relationships


  • Expertise in the digital advertising landscape and related technologies
  • Expertise in programmatic media planning inclusive of but not limited to CTV, PG and PMP deals, and data partners
  • Familiarity with Google Campaign Manager, DV360, TTD, LinkedIn Campaign Manager, Adobe Analytics, Tableau or similar ad tech and BI tools is a plus
  • Familiarity with the execution of digital advertising campaigns
  • Outstanding interpersonal skills, relationship builder
  • Strong experience developing operational workflows
  • Comfort with business analytics and producing data-driven insights and reporting


For positions in California (outside of the Bay Area), we offer a base pay of $88,300 - $145,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs (subject to eligibility requirements). Compensation is based on the geographic location in which the role is located, and is subject to change based on work location. For individuals who will be working in the Bay Area, there is a pay enhancement for positions located in that geographical area; please contact your recruiter for additional information.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.
Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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The Company
Chicago, IL
26,000 Employees
Hybrid Workplace
Year Founded: 2004

What We Do

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise.

We’re growing fast, innovating faster, and making an impact on our customers’ and employees’ lives in significant and important ways. With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of Fortune 100 Best Companies to Work For® and World's Most Admired Companies™.

From Fortune. ©2022-2023 Fortune Media IP Limited. All rights reserved. Used under license.

Why Work With Us

By joining ServiceNow, you are part of an ambitious team of change-makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At ServiceNow, we lead with flexibility and trust. For some, home is the primary workplace. For those who come into a ServiceNow workplace, you are empowered to make team-guided and individual-led decisions on how and when you use the workplace.

Typical time on-site: Flexible
Chicago, IL

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