Director of Marketing - Demand Generation

| Chicago

PEAK6 was brought to life by the idea that there is a better way of doing things. The passion for that idea powers our firm still, 20 years later. As a Director of Marketing, Demand Generation at PEAK6, you will collaborate with the team in driving the marketing strategy for a new product on our investments side that infuses robust analytical capabilities into daily work operations such as performance management and communication tools. 

 You’ll be responsible for:

  • ​Planning and designing a holistic demand generation program to deliver leads to our business development team via paid and organic channels
  • Executing and enhancing the demand generation program you design
  • Generate, nurture, qualify, and track leads through online and offline campaigns including content marketing, SEO/SEM, webinars, advertising and content syndication
  • Creating content strategy to support demand generation campaign
  • Working with the analytics team to measure and assess campaign effectiveness and ROI to maximize your program efficiency
  • Identify and lead implementation of new technology solutions you feel will improve pipeline management and growth
  • Experiment and apply innovative paid and organic strategies that generate ROI positive marketing programs
  • Assist business development team in developing​ and testing pitch, demo, and conversion materials
  • Work closely with new product marketing team to adjust strategy, positioning, and product

You’ll gain loads of experience in this role but before you do, you should have:

  • 7 years of B2B demand generation experience
  • Demonstrated ability at acquiring users at an enterprise software startup
  • Experience in creating a demand generation program from scratch
  • Ability to identify and implement new technologies that help you do your job better
  • Passion for using technology to create better workplaces
  • Comfort and confidence to be a self-starter and operate with little specific direction
  • Tolerance for ambiguity and love of solving puzzles

Life at PEAK6

We want you to like coming to work so we work really hard to make your job fun and different from any other.

As a PEAK6 Director of Marketing, you can enjoy:

  • Generous medical, vision and dental plans
  • Matching 401(k) programs
  • Adoption assistance & family leave
  • Sabbatical program
  • Speakers Series
  • Massage days
  • Poker tournament with a grand prize of a World Series of Poker buy in
  • Sports leagues
  • Cornhole tournaments
  • Annual PEAK6 Party
  • Yoga classes
  • Tuition reimbursement
  • Lasik eye discount
  • Philanthropy events
  • Annual wellness screens and flu shots
  • Bagel Fridays/expiration lunches
  • Birthday gifts
  • Charitable matching gift program

Learn more about our culture on our website at

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Technology we use

  • Engineering
    • GolangLanguages
    • JavaLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases


141 W. Jackson Blvd, Chicago, IL 60604
141 W. Jackson Blvd, Chicago, IL 60604

Perks of working here

401(K) Matching
Company Outings
Health Benefits
Tuition Reimbursement
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