Director, Marketing Strategy & Activation (Consumer)

| United States | Remote
Employer Provided Salary: 136,000-182,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.


Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win. 


We are seeking a Director, Marketing Strategy & Activation with a deep background in the Consumer sector to join our growing team. This role will drive the strategic development and execution of cross-channel activation plans. The ideal candidate is a strong strategic thinker, with demonstrable experience knowing what, where, and when to activate, how to optimize spend across all channels, with deep clarity on "the why" relative to marketing goals and “the who” relative to audiences and segmentation strategies. 

 

The Director, Marketing Strategy & Activation should have deep marketing experience and cross-channel expertise (email, paid search, owned media, earned media, etc.) in creating and executing marketing programs targeted to consumer audiences.

Role and Responsibilities

  • Translate client business objectives into specific marketing objectives, activation strategies, and execution plans to achieve business goals
  • Work with channel owners to harmonize marketing across channels
  • Assess client maturity using Bounteous x Accolite models, ideate on marketing innovation opportunities, facilitate prioritization, and define marketing roadmaps
  • Use the results of analysis to communicate program success, identify new growth opportunities, optimize marketing performance, and gain support for new growth initiatives

Preferred Qualifications

  • 8+ years of experience with marketing strategy activation, including hands-on experience in at least one channel
  • 4+ years of leadership experience coordinating multi-functional teams and cross-channel marketing
  • Excellent business acumen - proven ability to think strategically about business, customer experience, and technical challenges; an entrepreneurial approach to finding new growth levers
  • Analytical - extremely comfortable with structuring and analyzing data, using it to tell a story and drive decisions; experience working closely with data teams in support of marketing
  • Collaborative - skilled at bringing people together, highly organized, a strong leadership-level presence; excellent verbal and written communication skills
  • Consulting agency experience preferred
  • Experience in Travel & Hospitality, Retail, and/or Consumer Goods industries with multiple customer and distribution models (including direct-to-consumer, B2C, and B2B) a plus
  • BA/BS degree or equivalent experience preferred

We invite you to stay connected with us by subscribing to our monthly job openings alert here.


Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.


Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.


In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.


Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SassLanguages
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    • ReduxLanguages
    • jQueryLibraries
    • jQuery UILibraries
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    • Backbone.jsFrameworks
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    • Ruby on RailsFrameworks
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    • FigmaDesign
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    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ShopifyCommerce
    • DrupalCMS
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    • SalesforceCRM
    • Salesforce CPQCRM
    • Salesforce PardotCRM
    • Adobe CampaignLead Gen
    • SlackCollaboration
    • ZoomCollaboration

Location

The Bounteous flagship collaboration center is located in the heart of Ravenswood. This neighborhood is a stone's throw away from Wrigley Field, microbreweries, and boutiques. Our strategically-located global collaboration centers support hybrid team members while building face-to-face connections.

An Insider's view of Bounteous

What are some social events your company does?

My favorite events include a Summer in Winter themed party we held at the Studio, Peak, Peach and remotely all simultaneously. Those attending remotely, zoomed in with festive attire we sent in packages that included drinks/food/favors we had them on the big screen TV so they can view everyone and participate in games.

Markel Lewis

People Experience Advisor

How do you collaborate with other teams in the company?

Whether attempting to gain alignment, provide information, or have a difficult conversation, I feel it’s important to approach every situation with empathy. We may each have different priorities, but remembering there’s a human on the other side of the screen or affected by your decisions goes a long way toward fostering collaboration.

Catrina Ahlbach

Chief of Staff (Tech)

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Creating a remarkable team member experience goes beyond benefits and rewards – but let’s be honest, they matter. That’s why we’re committed to building a culture of growth, support, and belonging across our global community so amazing people (like you) can thrive every day. Being the best version of yourself is made possible with a healthy lifestyle. We cover 100% of your medical insurance premiums and 65% for any dependents. Choose from a variety of plan options for medical, dental, vision, life insurance, and more that suit yours and your family’s needs. In addition to your physical health, time away from work is important for your mental health. Our ‘Take What You Need’ paid time off policy empowers team members to balance business and personal demands in a healthy, flexible, and supportive way. As an added bonus, when summer rolls around you can get a head start to your weekend with Summer Fridays. As for your financial wellbeing, we offer 401(k) retirement plans through Charles Schwab with a contribution match up to 3% of your annual salary.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

From day one your growth is encouraged and supported with mentorship and development opportunities. Learning & Development is a shared accountability among Team Members, Career Coaches, and the Organization. Your learning journey may include a mix of on-the-job experiences, networking exposure, and education opportunities. To further support career growth, team members are eligible for financial aid for ongoing training, courses, certification, and conference opportunities aligned with their role and the direction of their team.

You are empowered by belonging with an inclusive, people-first culture. Team member networks, our version of employee resource groups (ERGs), hold space for individuals and allies with shared identities, interests, and passions. Our resource groups celebrate communities of color, life as a working parent or caregiver, the LGBTQIA+ community, wellbeing, sustainability, and more.

Lastly, you’re encouraged to work how and where you perform best. We acknowledge that not everyone thrives with a 9 – 5; find a schedule that works for you while honoring team and client commitments.

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