Email Campaign Manager - LivingSocial

| Chicago
 LivingSocial is THE place to discover and save on the best things to do in your city and beyond. And since we were acquired by Groupon, we’re poised to do that at an even bigger scale.  We take great pride in putting the customer at the center of everything we do. As we continue to grow our brand within the Groupon family, we’re seeking a passionate, data-driven leader to help focus on that mission.  

The Email Campaign Manager is in charge of developing and deploying email campaigns for customers, partners and potential clients. The Email Campaign Manager must be proficient in CRM and email campaign programs and management. Candidates should have direct experience with email execution (audience selection, deliverability, template optimization, subject line best practices, list management,), email performance metrics and project management fundamentals. The Email Campaign Manager must also be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.

Core Responsibilities:

  • Drive the email program operations for LivingSocial

  • Lead campaign optimization of email components - subject line, templates, content, list growth, communication cadence, etc.

  • Develop deep understanding of drivers of campaign performance

  • Take a leadership role in planning and execution of email marketing campaigns

  • Partner with Brand and vertical merchandising teams to ensure copy and email deployment of various marketing programs

  • Own reporting for individual campaigns and assist in tracking trends in email engagement metrics and financial performance

  • Work closely with vertical merchandising team on calendar planning, project prioritization and performance tracking

  • Serve as backup to all email marketing execution

Requirements:

  • Bachelor's degree in Business or Marketing or equivalent professional experience

  • 5+ years of email marketing experience

  • Experience in all areas of email campaigns (list hygiene, audience selection, creative and messaging, subject line optimization, marketing and trigger/transactional communications

  • Excellent project management and communication skills

  • Deep knowledge of email best practices and domestic CAN-SPAM laws

  • Experience designing and executing A/B/n tests

  • Ability to work well under pressure and adapt quickly to change

  • Direct experience using an email campaign management tool

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavasriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • AccessDatabases
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    • MongoDBDatabases
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    • PostgreSQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • BasecampManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
600 W. Chicago Ave Suite 400, Chicago, IL 60654

Insider's spotlight

How would you describe the company’s work-life balance?

Groupon provides an environment where I can strive for maximum work-life effectiveness, room for growth, and there is always something new to do. I enjoy spending lots of time at work because I love what I do; the hours are not burdensome, Groupon fits me. I define success in my own terms & Groupon provides us with the flexibility to be successful.

Milan

Senior Manager of Operations

What kinds of technical challenges do you and your team face?

We are working on arriving at the optimal attribution models across different areas of our business. For example, the attribution of a purchase to a specific experience — a home page feature, an email, a push notification — likely has a different window of time where we can reasonably say a specific purchase is a result of a specific experience.

Kristi

Data Scientist

How has your career grown since starting at the company?

Here at Groupon, what you do matters. I got my start at Groupon as an intern and have had the opportunity in the past (almost) 5 years to build out a global volunteer program that has engaged over 5,000 employees in over 63,000 hours of service supporting the work of close to 650 nonprofit organizations.

Alicia

Program Manager, Employee & Community Engagement

Recently, we committed to having 100% of our job descriptions reviewed for gender balance by the end of 2018. Also for 2018, work will continue with our Employee Resource Groups, who play a pivotal part in the attraction and selection of diverse top talent, and themselves can be developed and promoted into company leaders.

Carlos

Head of Diversity Recruitment

Perks of working here

401(K)
Casual Dress
Commuter Benefits
Dental
Game Room
Health Benefits
Generous Parental Leave
Recreational Clubs
Unlimited PTO
Vision
Volunteering Opportunities
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