Events & Experiences Jr. Producer

Posted 21 Days Ago
Easy Apply
Chicago, IL
3-5 Years Experience
Cannabis • Retail • Pharmaceutical
We are growing green for good and championing everyone's journey to well-being.
The Role
The Events & Experiences Junior Producer will enhance brand visibility through event planning and execution, collaborating with internal and external teams and managing logistics to create impactful events. This role involves supporting senior leadership and ensuring effective communication among partners while overseeing all aspects of event management and adaptation to local market needs.
Summary Generated by Built In

The Role 

The Events & Experiences Junior Producer is a new role at GTI aimed at enhancing brand visibility through experience-driven events. This position will support the Manager in planning and executing partnerships and events, collaborating with various internal and external teams. The Junior Producer will facilitate the entire process of event management, from inception to execution, particularly in key markets. Reporting to the Events & Experiences Manager, the role involves significant interaction with senior leadership and requires a proactive problem-solver with a passion for creating impactful experiences and building brand partnerships.

Responsibilities 

  • Support large-scale event planning from inception through execution in market inclusive of overall event vision, timeline development, checklist execution, vendor coordination, partnership agreements, asset/swag ordering, and tactical execution of all activities to bring the event to life 
  • Partner with regional teams to assess and coordinate with local support available 
  • Supervise run of show and delegate appropriate tasks within and outside the team 
  • Lead post mortem on events to deliver feedback to senior leadership that will be the key to optimizing this experimental team’s role and function  
  • Partner with CPG Brand and Retail Marketing teams to align on needed assets, POS, and any merch/giveaway items, ensuring that brand team-led creative briefing is aligned to objectives 
  • Support event executions live and in person, including travel that may occasionally be short notice, as needed  
  • Collaborate with Commercial General Managers (CGMs) and Regional Marketing Managers from each market to identify priorities, opportunities, and areas of national support 
  • Collaborate with centralized teams (such as Retail Operations, CPG Operations, Creative and Brand Marketing) to adjust calendar on the fly for various timing requirements and needs from each function 
  • Support key communications with partners, develop timelines, and provide updates to ensure external and internal teams remain aligned  
  • Partner with Creative team for all content planning and coordination, as well as publishing direction and timelines for social media distribution 

Qualifications  

  • A high integrity individual who understands that working in the Cannabis industry comes with greater scrutiny and therefore requires a higher level of compliance with the rules, regulations, policies, and procedures of Green Thumb
  • Strong organization planning & project management skills, including ability to consistently communicate project details and adjustments to multiple partners at once
  • Passion for customer service and belief in the power of events to build our brands and engage our patients, customers, and trade partners
  • Track record of developing, planning, and executing impactful small through large-scale events
  • A thorough understanding of consumer and trade marketing strategies and experience developing and adapting programs to fit local needs
  • Ability to think strategically and creatively and connect high-level strategic objectives to tactical program and event needs
  • Knowledge of local on- and off-premise cannabis market, including local laws and statutes
  • Ability to gain and maintain an in-depth understanding of target consumer and market trends  
  • Compliance with all standard safety requirements and guidelines.
  • Proficient in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
  • Strong communication skills – written and verbal
  • Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense, and resourcefulness  
  • Adapts and thrives in a demanding, fast-paced environment  
  • Possesses a high level of critical thinking
  • Operates with a high level of professionalism and integrity, including dealing with confidential information 
  • Must understand and comply with the rules, regulations, policies, and procedures of Green Thumb.  
  • Ability to work nights and weekends multiple times throughout the year, up to 25%
  • 3+ years of experience in a related field marketing role or broader event, marketing, brand, or commercial sales roles
  • Bachelor’s degree preferred

Additional Requirements 

  • Must pass any and all required background checks 
  • Must be and remain compliant with all legal or company regulations for working in the industry 
  • Must possess valid driver’s license 
  • Must be a minimum of 21 years of age  
  • Must be approved by state badging agency to work in cannabis industry 
  • Must own a reliable vehicle 
  • Must be able to lift 25 – 50 lbs. (event materials, etc.) 

What the Team is Saying

Rich
Ben
Jalen
The Company
Chicago, IL
4,300 Employees
Hybrid Workplace
Year Founded: 2014

What We Do

We are a national cannabis consumer packaged goods company and retailer. Our mission is to promote well-being through the power of cannabis while giving back to the communities in which we serve. Established in 2014, Green Thumb employs over 4,300 people and serves thousands of patients and customers each year.

Green Thumb manufactures and distributes a portfolio of branded cannabis products including &Shine, Beboe, Dogwalkers, Doctor Solomon’s, Good Green, incredibles and RYTHM, and also owns and operates rapidly growing national retail cannabis stores called RISE.

Why Work With Us

Cannabis is a rapidly growing industry. It's the Great American Growth story, and it is much more than revenue numbers. It's a story about people first. From our commitment to helping right the wrongs caused by the War on Drugs to our passionate team members, people and their well-being are at the core of everything we do at Green Thumb.

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Green Thumb Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Typical time on-site: Flexible
Chicago, IL

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