As a Senior Designer, you will play a crucial role in shaping the visual execution of marketing assets for our top-tier global clients. You’ll collaborate with cross-functional teams to create engaging digital campaigns that resonate with audiences and drive performance. You live and breathe design, and have demonstrated mastery over graphic design fundamentals, brand identity, digital thinking, and design systems.
You will:
- Lead the design process for digital marketing campaigns, ensuring alignment with brand guidelines and campaign objectives.
- Create visually compelling assets that align to project goals and overall creative direction, fluid templates and our client's high standards.
- Collaborate with creative directors, design directors, writers, strategists, marketing science, creative engineers, and production designers to explore concepts and iterate on design layouts.
- Prepare for creative reviews by organizing concepts and presentation materials.
- Present persuasively and clearly articulate design rationale for internal teams.
- Review final deliverables with an exacting eye, ensuring that layout, images, and typography are flawless.
- Stay updated on industry trends and best practices, bringing innovative ideas to the table.
- Mentor junior designers, providing guidance and support to help them grow their skills.
- Continually seek opportunities to refine design thinking and improve workflows.
You have:
- 5+ years of experience in digital design, preferably in a marketing agency setting.
- Strong portfolio showcasing your expertise in design for digital marketing, branding, and the formal elements of design, including typography, layout, and motion.
- Ability to thrive in a challenging, fast-paced, creative workplace and to deliver quality design at a high volume in a tight timeframe.
- Excellent communication skills and the ability to collaborate effectively with diverse teams.
- Proficiency in digital creative tools including Figma, Adobe Creative Suite, and Keynote. Bonus points for experience with After Effects.
- Passion for culture and a keen eye for current trends in the industry.
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
What We Do
Critical Mass (www.criticalmass.com) is a digital marketing agency that creates extraordinary experiences for the world's leading brands. Our capabilities include strategy, digital marketing, site design, user experience design, social, mobile, media, marketing science, research and custom communities.
Clients include AT&T, adidas, Nissan, Citi, Clorox, HP, Moen, Infiniti and more.
Services - Our services range from strategy and research through experience design, social and emerging media. We specialize in creating cumulative customer experiences across the breadth of digital channels.
Strategy and Marketing Science - From strategic frameworks to site analysis, best practice review and competitive audits, we help clients prioritize their online investments based on competitive, business and user needs. Whether doing usability and user research or mapping a site strategy to customer segments, we have the experience to help clients effectively deploy digital channels to drive business results. Our Marketing Science practice helps our clients evaluate their total efficiency of marketing activities. We also have a division called Curious that develops custom online communities for our clients to mine qualitative information for customer insights on an ongoing basis.
Experience Design - Strategy leads to experience design, which considers a client's brand and digital opportunities to engage users. We offer a range of design capabilities from dynamic sites to personalized experiences, mobile and rich media solutions, social media programs and marketing campaigns.
Technology - Our technical team has expertise in front-end user experience development, database and technical architectures. Capabilities include e-Commerce and Configurators, Portals and Personalization, Content and Digital Asset Management, Application Development, Rich Media Development and mobile/tablet development. Our team has experience with a full spectrum of platforms and languages, adapting a technology-agnostic approach to find the best tech solution for each project.
Marketing and Media - Our media team helps clients make sense of the myriad of digital touchpoints available to them - channels ranging from email to search to social to paid media and site monetization. Our proprietary methodology aligns business objectives and consumer insights to relevant marketing channels, and evaluates success across the breadth of digital initiatives-ultimately connecting brands with customers on their terms. Our services range from mobile strategy and implementation, video content syndication and aggregation, email and digital campaign management to display and behavioral planning.
The Hangar Interactive - A subsidiary of Critical Mass, The Hangar Interactive is a nearshore digital production agency, established to deliver excellent quality work at cost-effective rates for Critical Mass and other Omnicom partners. Services range from digital art direction through production design, web and applications development, rich media design and development, project management, quality assurance, and digital advertising execution.
Difference - In business for 17 years, our goal from the start has been to carefully cultivate a select list of clients who share our values. Our culture is steeped in entrepreneurial spirit, design heritage and technology. Our brand tenets are strong and have never changed. We always put the customer first. We measure and optimize everything we do. And we have always tried to work harder and be better in our quest to create extraordinary experiences.
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