Sr. Director, Performance Marketing / Paid AEO

Graphite is a technology-enabled growth agency that helps fast-growing companies like Webflow, Calm, and Notion unlock sustainable revenue through content, SEO, and AEO.

We are a fully distributed company with a global team located across North America, Latin America, and Europe.

We're obsessed with impact. It's foundational to who we are, why we're successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.

We're building a new service line: Paid AEO. As AI answer engines reshape how people discover products, paid placement inside them is wide open, and Paid AEO sits much closer to our core AEO expertise than to traditional paid search. We're looking for a senior leader to stand this practice up from the ground up, prove it with our clients, and grow it into a team.

You'll start with the paid channels closest to our AEO core: ChatGPT Ads, where there's almost no competition and a real chance to become the best in the category, plus Reddit Ads and YouTube Ads, which increasingly shape what AI answer engines surface. From there you'll expand into the broader paid landscape.

This opportunity is full-time and remote, and is open to candidates based in the United States.

What you'll do:

• Stand up and own Graphite's Paid AEO practice, starting with ChatGPT Ads, Reddit Ads, and YouTube Ads.

• Expand the practice into the broader paid landscape, building out our offering for paid search, paid social, and affiliates.

• Cross-sell Paid AEO into our existing client base and help win new business on the strength of it.

• Build, hire, and lead the paid team as the practice scales.

• Partner directly with our leadership to shape the strategy and positioning of the function.

• Present strategy, insights, and results to client executives, and bring the case studies that make the pitch land.

What expertise you'll need:

• 8+ years leading paid media (paid search, paid social, or programmatic) at scale, in-house or at a top agency, with results you can point to.

• A track record of building, not just optimizing. You've stood up a channel, function, or team from scratch.

• Senior executive presence. You can win large accounts and keep them.

• A bias to ship and comfort with ambiguity. Paid AEO is brand new and there's no playbook yet.

• Strong data fluency and command of growth marketing tools (Google Analytics, Google Ads, SEMRush, Ahrefs, etc).

How we’ll help:

Graphite’s mission is to create an environment where you build the best work of your career. To facilitate this, we provide:

• Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement

• Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes

• Flexible Work Environment - Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the United States, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual

• Compensation - We want to work with the best people in the World and compensate accordingly

• Vacation & Time Off - To be the best version of yourself, you need time to recharge. We offer flexible PTO. Take time when you need it

• Benefits - We will ensure you have quality healthcare coverage and opportunities to further your education

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.