Integrated Strategist

Posted 22 Days Ago
Be an Early Applicant
Chicago, IL
Hybrid
Expert/Leader
Agency • Marketing Tech
Enjoy your agency™
The Role
The Integrated Strategist is responsible for developing strategic direction based on audience insights and marketing trends. They perform research, lead performance reporting, design testing approaches, and collaborate with various teams to ensure marketing efforts drive client objectives. The role requires strong storytelling and communication skills to convey strategy and insights.
Summary Generated by Built In

Location: Chicago, IL, hybrid (required 1-2 days in office/wk)

We are Envisionit, an award-winning digital marketing agency based in Chicago with clients spanning a number of industries including Travel & Leisure, CPG and Emerging Tech. We’re looking for a Integrated Strategist who can tell a great story, who loves figuring out how all the parts fit together and someone who has a sharp eye for discovering game-changing insight. 

With a keen focus on our client’s priorities, the Strategist leverages research and insights to inform a strategic direction that drives all efforts across creative, media, tech and analytics. From identifying the right audience to developing the strategies that reach them, this role ensures all efforts are working in concert to drive the best results. 

The right candidate for this role has a proven ability to craft integrated strategies across creative, media, SEO and web, while also leading performance reporting storytelling. They have a passion for making complex things simple and for leveraging data to inform decision-making, and are super savvy in storytelling via presentations. 

We are headquartered in Chicago and have a beautiful office overlooking Millennium Park and Lake Michigan in a hybrid work environment model (2-3 days in office/week). Please also note we are prioritizing local candidates for this specific need.

Key Responsibilities: 

  • Establish Strategic Direction: With a thorough understanding of audience and industry trends, draft strategic briefs that define key insights and set the direction for an integrated marketing approach across creative, media, technology and data / analytics to achieve client objectives
  • Conduct Research: Perform quantitative and qualitative research—including market and cultural trend analysis—to uncover valuable insights that inform high-level marketing strategies, audience mindsets, and creative/media approach
  • Lead Performance Reporting: Leverage storytelling to define the narrative and surface the key insights across creative and media performance for impactful monthly or quarterly reports
  • Design Testing Approach: Architect the approach and plan for continuous test and learns (audiences, channels, messaging, etc) 
  • Develop Thought Leadership: Monitor industry news and trends that may impact program performance, and create content and timely POVs that position the agency as a strategic partner
  • Cross-functional Collaboration: Proactively collaborate with internal teams, clients, pitch leads, and subject matter experts to align on key deliverables, sell effective strategies, and achieve client goals

Qualifications:

  • 8+ years of professional experience leading integrated strategy within digital marketing (i.e. paid media, organic media, web, email)
  • The ability to identify and leverage the appropriate marketing levers that drive campaign performance, based on real-time data analysis
  • A master storyteller with excellent communication and presentation skills (via Google Slides)
  • A big picture thinker with a growth mindset - and a track record for being a master problem-solver for B2B & B2C clients
  • A curious mind that stays on top of marketing and industry trends to help our clients evolve
  • A self-starter with innate energy and desire to “go”; you don’t need a lot of direction to start moving
  • A passion and understanding for marketing performance metrics and the ability to see the insights within the data 
  • The capability to manage several clients and projects simultaneously with a focus on results  

What’s in it for you:

  • Flexibility - We strive to support our employees and understand that life is complex with a lot of moving parts. We offer a hybrid work environment, generous PTO, summer Fridays and floating holidays beyond the standard
  • Transparency - We have regular, anonymous surveys for you to share your feedback, an open door policy, regular townhalls and a suggestion box that is always open for you to share your thoughts and ideas
  • Commitment to company culture - We have a recognition system that is employee-led, a diversity and inclusion committee, company-paid Volunteer Time, monthly events to bring employees together and even weekly happy hours! 

Due to the high volume of applicants, we are not currently accepting phone calls about employment opportunities or application status. In addition, we cannot pay for relocation expenses or act as an immigration sponsor at this time. Please peruse our website and socials to learn more about us: http://www.envisionitagency.com

Envisionit is an Equal Opportunity Employer and our employees are people with diverse strengths, experiences and backgrounds, who share a passion for the work we do. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employee’s points of view are key to our success, and inclusion is everyone's responsibility. Envisionit is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact HR Manager, Ali Aguilar at [email protected] or 312-262-6602.

Envisionit. Enjoy your agency™ 

The Company
Chicago, IL
50 Employees
Hybrid Workplace
Year Founded: 2001

What We Do

Strategy, creative, media, and technology expertise. That alone is not enough. You need an agency that acts as your partner, deeply understands your industry, and has the ability to help you seize every opportunity while creating a few new ones along the way.

Digital has empowered marketers to reach audiences nearly one-to-one. But our world is changing, and fast. Trackable audiences are shrinking, while costs to reach them skyrocket. How can you expect to realize ROI if you aren’t positioned to evolve? You need fresh, innovative thinking to not just keep up, but to lead. Let our approach to strategy, creative execution, media, and data analysis ensure you do.

View our full capabilities here: https://envisionitagency.com/capabilities/

Why Work With Us

We’re a group of marketers, storytellers, and technologists who are passionate about creating an inclusive workplace. Promoting diversity, fostering curiosity, supporting authenticity, and creating an environment where everyone — from any background — can thrive is the right thing to do.

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