Marketing has truly been revolutionized over the past 10-15 years. Massive advancements in data analytics and machine learning, combined with a proliferation of digital (data-rich) media environments in which one can advertise to consumers, has created a world in which marketers can be far more effective than ever before. For the first time, we can measure the impact of almost every dollar we spend in near real time, learn from the results, and iterate to become more effective. 

This rotational program is a rare opportunity for an ambitious person to learn how to use these tools to drive measurable and powerful growth in a business. You’ll be joining and learning from a small, talented team that has driven more than $200 million in revenue growth - just over the past 12 months. You’ll enter an environment that will not only challenge and develop your analytical skills, but will require you to exercise your empathic and creative powers as well.

During the program, analysts will rotate through the three groups within the marketing organization - spending a few weeks in each group before joining one of the three full-time:

• Customer acquisition: learn how to craft, launch, and optimize campaigns in all the major digital marketing platforms – from Facebook to google search, to Bing and display ad platforms.
• Customer experience optimization: we are always tinkering with our “funnel” in order to improve its performance. You’ll learn how to use actual consumer insights data – from google analytics, customer surveys, call recordings – to generate user experience tests, then measure their performance against our “control” experiences. Insight – test – measure – learn – repeat.
• Supply/Demand Operations: marketing campaigns drive thousands of customers onto the phones every day. Hundreds of agents are taking those customer calls – but can only take one at a time. Right in the middle of all that is a choreographer, creating order out of chaos, and making sure we don’t over or undersupply our agents – preserving the profit margins of the entire company in real-time.

Requirements, Skills & Experience:

• Those pursuing a quantitative degree in economics, statistics, physics, computer science or engineering or social sciences graduate students who have used data to generate original research
• A passion for solving problems – especially tricky ones that take many attempts and pivots
• The ability to be detail oriented – to pay attention to the nitty gritty in order to do things well
• Diligence – and a willingness to do the hard work needed to learn and develop a real, valuable skill set
• Strong academic performance (minimum GPA = 3.5/4.0) 
• Demonstrated history of being proactive – especially in demanding extracurricular activities

Perks:

• 10-week paid internship in the trendy River North Neighborhood in downtown Chicago – GoHealth has corporate bikes for you to explore the city
• Casual work environment and casual dress code